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Tag Archives: Smiffys

Smiffys to launch The Gruffalo, The Highway Rat and Stick Man dress up in Magic Light deal

The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on …

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Smiffys owner RH Smith & Sons acquires US business Chasing Fireflies

RH Smith & Sons – the parent company of the popular Smiffys fancy dress and party specialists – has acquired the US party and costume business Chasing Fireflies after its holding company went into administration. Chasing Fireflies is a long-established brand name in the US, known for its wide product …

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Smiffys appoints Kerry Logistics as the UK fancy dress business eyes further international growth

Kerry Logistics has secured a global supply chain contract with the UK-based family-owned fancy dress business, Smiffys. As part of the contract, the Hong Kong headquartered logistics company has set up a new central distribution centre for Smiffys in Ningbo, a key port and industrial hub in east China’s Zhejiang …

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Smiffys prepares for Destination Star Trek with new range of official dress up

The dress up and party specialist, Smiffys, has secured a new line of official Star Trek costumes, thanks to a deal brokered by Wildbrain CPLG with the brand owners, CBS Consumer Products. Smiffys’ exclusive range of Star Trek dress-up pays homage to the franchise’s favourite characters and will launch officially …

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Smiffys grows its toddler and baby dress up portfolio with Spot

The dress up and party wear specialist, Smiffys is continuing to grow its pre-school collection, having just added the iconic Spot the Dog to its baby dress-up and licensed characters portfolio. Thanks to a deal brokered by Penguin Ventures, Smiffys’ new Fun with Spot dress up range will be designed …

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Mattel lines up toy and publishing partners for Thomas & Friends 75th anniversary

Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …

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Barbie scoops Best Licensed Dress Up win at 2019 Licensing Awards

Barbie was awarded the prestigious accolade for Best Licensed Dress Up & Partyware Range at the 2019 Licensing Awards this week, following a recently launched partnership with the adult dress up partner, Smiffys. Emerging victorious amid some strong competition, the brand accepted the award at Tuesday night’s event at The …

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Smiffys twice-shortlisted for Barbie and Roald Dahl fancy dress at Licensing Awards 2019

The fancy dress specialist, Smiffys may well be wearing its lucky outfit come this September, having been shortlisted not once but twice for the best dress-up award at this year’s Licensing Awards. Both the Smiffys’ 60th Anniversary Limited Edition Barbie Costume and its children’s Roald Dahl collection have been shortlisted …

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Rainbow Designs named licensed plush partner for Peter Rabbit 2

Rainbow Designs has been confirmed as the licensed plush partner for Penguin Ventures and Sony Pictures Consumer Products’ Peter Rabbit 2, the sequel title to the 2018 box office hit. Amid a swathe of new licensing partners for the upcoming film, Rainbow Designs has been selected to head up the …

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Smiffys triumphs in court in I Love Fancy Dress copyright infringement case

The online retailer I Love Fancy Dress has been ordered to pay an unspecified amount in damages and costs, in a court ruling brought against it for the unauthorised use of Smiffys’ product images to promote its own branded product and those of other manufacturers. The judgement was passed at …

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