Tag Archives: Smart Toys

The connected play space is expected increase 200 per cent in the next five years, and is tipped to be valued at $18 billion in hardware and software by the year 2023. In that same time, those working in the sector are expecting consumers to invest more money in the products they play with.

Targeting Generation Z - made up of over 73 million people in the US alone, the smart toys, apps and games segment generates $44 billion in annual spending, while an estimated 75 per cent of the under 13 market owns its own smart device.