Tag Archives: simba smoby

Dolled up and looking plush: ToyNews’ guide to the latest in the dolls and plush markets

Both staples of the traditional toy sector, the doll and plush markets have seen a year of strong sales and investment among gift-givers, parents, and families looking for long play value and toys that encourage empathy and social development – in a year of social distancing – through nurture and …

Read More »

Simba Smoby: “Without social contact, pre-school toys have supported mental wellbeing this year”

Simba’s Smoby toy brand is a pre-school name that boasts a heritage of almost 100 years. When the pandemic first struck the UK, sending families indoors with limited access to the outside world, that century’s worth of trust and recognition among families looking for trusted toy brands to turn to, …

Read More »

Early Earners: ToyNews’ guide to the latest products in the pre-school sector

Housing some of the industry’s most established brands and toy manufacturers, as well as some of its biggest and most successful licenses, the pre-school sector sits at the very heart of the toy space. As such, it has been at the front line of this year’s evolving consumer trends, that …

Read More »

VTech, Asmodee, and Learning Resources among 2020 Creative Play Awards winners

It’s taken months of rigorous testing and scrutiny, but the winners and recipients of the Highly Commended accolade have now been revealed for the 2020 Creative Play Awards, an awards programme developed by Creative Steps magazine. VTech, Asmodee, Simba Smoby and Learning Resources have been named among an extensive list …

Read More »

Product of the pandemic: How has Covid-19 influenced change over the pre-school sector?

There’s no doubt that the pandemic has changed the dynamic of toy selling this year. With families up and down the country now locked in for lockdown a second time around, and in that all important run-up to Christmas, the consumer’s taste in toys has certainly become a product of …

Read More »

Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

Read More »