Tag Archives: Simba Smoby Toys UK

Smoby Play Zone confirmed for Gloworm Festival 2022

Simba Smoby Toys UK has announced that it is to take the Smoby brand to Gloworm Festival this year, as part of its family-focused marketing calendar. Smoby’s official sponsorship of Gloworm Festival will see the brand celebrate the Gloworm ethos of playing in a warm, welcoming and creative environment, via …

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More fixtures announced for Smoby’s top-flight football campaign

The Simba Smoby Toys football advertising campaign for the Smoby brand is reaping awards with goals galore creating huge awareness for the brand. Now at its halfway point, the firm has released its next slate of fixtures where key product images and the Smoby brand logo will circulate the pitch …

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Smoby extends its family football advertising campaign with key FA Cup games 

Simba Smoby Toys UK is further extending its major football advertising campaign for the Smoby brand by adding two FA Cup draws to the schedule. The move means the awareness drive now starts even earlier, on Tuesday 1 March.  From March through to May, fans at six Premier League games …

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Simba details marketing plans for Smoby, including Premier League ad deal

Simba Smoby Toys UK has confirmed its first-half marketing calendar, which aims to further convert the past two years’ awareness drive for Smoby into brand loyalty and enhanced retail sales. “It’s been a tremendous two years for Smoby,” says Mayur Pattni, Head of Marketing. “Smoby was +63% in the playground …

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New appointments and a senior sales promotion for Simba Smoby Toys UK

Simba Smoby Toys UK has announced the promotion of Sabine Dix to the role of Head of Sales, as well as the appointment of Claire Hodgson as National Account Manager and Rebecca Galligan as Marketing Consultant. Sabine previously held the position of Senior National Account Manager and has been instrumental …

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TOY FAIR: Simba Smoby Toys UK encourages visitors to book their appointments soon

Simba Smoby Toys UK is promising a memorable showcase on stand B50 at this year’s Toy Fair, with new concepts and exciting developments aplenty, but visitors are reminded that appointments are required to visit the stand. As the firm readies itself for its “best yet” preview, which includes the exciting …

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TOY FAIR PREVIEW I Simba Smoby Toys UK presents new doll line B-Kind, plus outdoor toys and more

Simba Smoby Toys UK invites buyers and retailers to stop by the stand at London Toy Fair 2022 for a spectacular showcase that includes a host of new lines from Smoby, Jada Toys and B-Kind. New doll collection B-Kind has been designed not only to be eco-conscious but also to …

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Simba Smoby Toys UK partners with Dr Gummer’s Good Play Guide for Christmas campaign

The team at Simba Smoby Toys UK has collaborated with the Good Play Guide, in a pre-Christmas drive to promote the play value of its Smoby and AquaPlay lines. The campaign, which launched in November and continues into December, involves unbiased first-hand reviews and commentary from experts in the field …

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Simba Smoby Toys UK sees major sales spike as social media drives awareness

Simba Smoby Toys UK has reported a significant increase in retail sales, with 2020 figures up 24 per cent on last year with momentum continuing into 2021, that the firm has attributed to the ‘huge investment’ it made into the Smoby brand last year. According to the team, Smoby sales …

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