ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Signature Publishing has teamed up with Mattel to launch the official Polly Pocket magazine, a brand-new magazine dedicated to the iconic toy line and animated TV series. With over 30 years of legacy and 17m+ compacts sold worldwide, Polly Pocket, the original micro doll, is currently the fastest growing playset doll property, with toy sales …
Read More »Kids’ magazine publishers sign up for Wastebuster’s plastic toy recycling scheme Recycle to Read
A group of the UK’s biggest names in children’s magazines, including DC Thomson and Redan Publishing has signed up to become founding members of the education, research, and recycling programme, Recycle to Read, a campaign aimed at creating a more circular economy for children’s toys. This week will see the …
Read More »Signature Publishing to launch Spirit Riding Free kids’ magazine
The children’s magazine publisher, Signature Publishing has teamed with Universal Brand Development to launch a new Spirit Riding Free title, based on the popular toy line and hit TV series. The series, DreamWorks’ Spirit Riding Free centres on a group of friends and their horses, who together embark on a …
Read More »Hasbro and Signature Publishing launch Hasbro WOW! magazine
The kids' title will showcase Hasbro's brands and new collectable lines in a bi-monthly publication.
Read More »