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After years of toys and games being a key licensed product category, Bulldog Licensing has been establishing an alternative model for the licensing industry since 2008, making toy brands into successful licensors, and creating wide-ranging consumer products programmes based on them. Kiran Grewal chatted to MD Rob Corney to find …
Read More »Moose Toys leaps into pre-school market with New York Toy Fair launch of Kindi Kids
The range of dolls will be unveiled in full at the toy company’s stand at this year’s North American International Toy fair in New York. It will be part of a wider showcase of new releases for the year ahead.
Read More »UK sales of collectables surge 156 per cent in three years
Collectables has become a significant slice of the UK toy industry, with sales increasing 29 per cent in the first eight months of 2018 alone.
Read More »The Entertainer to host YouTube’s Cupcake Surprise Toys at Shopkins event at Birmingham Bullring store
The YouTube vlogging stars will meet fans at the Birmingham Bullring store on Saturday September 8th, where the sisters Elena and Clara will sign photos and take selfies with fans.
Read More »Moose Toys launches Shopkins Lil’ Secrets play-sets with fan first global campaign
In a campaign that saw an ‘unprecedented response,’ over 6,000 Shopkins superfans from across the globe were invited to register their details to receive a top-secret delivery.
Read More »Moose Toys’ Pikmi Pops embarks on licensing push with Bulldog
Moose Toys, the name behind the global hit, Shopkins, has recently launched the plush, collectable toy range that in just a few months since release has become the second biggest new brand in the territory, according to NPD.
Read More »Shopkins named number one girls’ collectable brand in the US
The 2017 Annual NPD US data reveals Moose Toys' Shopkins to lead the play-set dolls and accessories sector as it moves into its fifth year.
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