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Tag Archives: Sesame Street

LEGO introduces 123 Sesame Street building set through LEGO Ideas and Sesame Workshop partnership

The LEGO Group has lifted the lid and taken us all on a trip down Sesame Street, as it prepares to launch its LEGO Ideas 123 Sesame Street building set. Voted for by LEGO fans the world over, the set is the latest product from the LEGO Ideas collection. Created …

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Posh Paws named new plush partner for Sesame Street

The plush specialist, Posh Paws and its parent company Whitehouse Leisure, has been named the new plush partner for the iconic and globally popular Sesame Street brand in a deal that will cover the EMEA region. Under the partnership, Whitehouse Leisure will also be developing plush ranges for amusement channels. …

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Intellivision lines up Mattel, USAopoly, and Sesame Workshop partnerships for its gaming system reboot Amico

Intellivision Entertainment, the video game industry pioneer and team behind the upcoming Intellivision Amico launch, has detailed significant additions to its game portfolio, as well as new licensing partnerships with the likes of Mattel and Sesame Workshop. The latest partnerships were revealed in a virtual press event hosted by Tommy …

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Sesame Workshop rolls out new content for its Caring for Each Other platform

Building on its launch last week of the Caring for Each Other initiative, Sesame Workshop is rolling out new content to help families stay physically and mentally healthy as the coronavirus pandemic continues. Today’s release on SesameStreet.org/caring includes animations on healthy habits, resources providing comfort, and activities that caregivers can …

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Sesame Workshop launches Caring for Each Other platform as US states enter lockdown and schools close for ‘the foreseeable’

Sesame Workshop, the non-profit educational organisation behind Sesame Street is offering a wealth of free resources to help children and families throughout the coronavirus pandemic. The initiative – called Caring for Each Other – marks the beginning of a commitment to support families for the duration of the crisis, with …

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Rubie’s Masquerade is developing a Sesame Street fancy dress and accessories range

Fans of Sesame Street can now dress up as their favourite characters, including Elmo and Cookie Monster, thanks to a new range of dress up and accessories from Rubies Masquerade. The European agency, Bulldog Licensing – which manages the consumer products programme for Sesame Street in the UK and Eire …

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Elmo’s World to land on UK’s Tiny Pop channel in January 2020

Elmo is landing on the UK’s children’s channel, Tiny Pop in January next year, with a new and reimagined Elmo’s World series. It will consist of a run of five-minute interactive episodes covering pre-school topics, live action films and co-operative thinking games. Produced by Sesame Workshop, the non profit organisation …

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Mind matters: The brands changing your attitude towards mental health

Following some staggering recent findings into children’s mental health, brands working in the kids’ sector are beginning to assume the responsibility of opening up the topic of conversation for children and adults alike. Robert Hutchins explores how children’s entertainment and games are changing attitudes for the better

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