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Both Wow! Stuff and HoloToyz have become the latest toy partners to join a ‘hand-picked line up of industry leading’ licensing partners for SEGA Europe as the studio continues to celebrate the landmark 30th anniversary of its flagship character, Sonic the Hedgehog. Under the new partnership, Wow! Stuff will be …
Read More »SEGA unveils new Sonic the Hedgehog content, games, and toys amid 30th anniversary event
SEGA has lifted the lid on a plethora of upcoming entertainment experiences surrounding its iconic Sonic the Hedgehog franchise, as the 30th anniversary celebrations of the flagship character continue, spanning animated series, live orchestra events, a host of new gaming announcements, and plenty of licensing activity. The grand unveiling of …
Read More »JAKKS Pacific expands global toy partnership with SEGA of America for Sonic the Hedgehog
JAKKS Pacific has renewed and expanded its global toy partnership with SEGA of America for the classic and modern versions of the hit entertainment franchise, Sonic the Hedgehog. Under the extended partnership, JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide, commencing in 2022. …
Read More »Steamforged’s Sonic: The Card Game sees players race through buildable levels and dodge enemies
Steamforged Games has revealed more details on its upcoming, officially licensed tabletop title, Sonic: The Card Game, its new fast-paced, pick up and play game developed in partnership with SEGA. Aimed at Sonic fans aged six years old and upwards, the new game features colourful Sonic graphics and a racing …
Read More »Steamforged ‘stealth drops’ SEGA partnership for Sonic the Card Game
Steamforged Games, the tabletop gaming specialist behind hit titles like Monster Hunter, Dark Souls, and the Peaky Blinders card game, Faster Than Truth, has set tongues wagging once more, with a tease of a new card game based on SEGA’s iconic Sonic franchise. The announcement of a new partnership between …
Read More »SEGA teams with TOMY to bring Sonic the Hedgehog into the Mocchi-Mocchi fold
The global toy maker, TOMY International, has signed a new collaboration with SEGA of America to bring the characters from the Sonic the Hedgehog universe to retail via the toy firm’s popular collectable Club Mocchi-Mocchi line. Developed under TOMY’s Micchi-Mocchi brand, the officially licensed range will include super soft, squeezable, …
Read More »JAKKS Pacific lands global toy and costume rights for SEGA’s Sonic the Hedgehog 2 movie
JAKKS Pacific has secured the global toy rights for the upcoming Paramount Pictures’ feature film, Sonic the Hedgehog 2 in a deal that will see the toy maker design, manufacture, market, and sell branded toy lines scheduled for 2022. The agreement between JAKKS and SEGA of America will include the …
Read More »LEGO partners with SEGA to bring Sonic the Hedgehog to brick form
The LEGO Group has detailed a new partnership with SEGA to bring Sonic the Hedgehog into brick form, thanks to a concept design submitted to the Danish toy maker’s invention platform, LEGO Ideas. Created by a 24-year-old LEGO superfan, Viv Grannell, the design was inspired by SEGA’s critically acclaimed 2017 …
Read More »New Sonic the Hedgehog series to charge onto Netflix in 2022
A new animated series of Sonic the Hedgehog called Sonic Prime will be tearing onto Netflix with a worldwide premiere scheduled for 2022. The 24-episode animated adventure is the product of a triple-threat deal between Netflix, SEGA of America, and WildBrain. Aimed at kids, families, and long-time fans of the …
Read More »Jakks Pacific to lead toy roll-out for SEGA’s Sonic the Hedgehog film in 2020
Jakks Pacific will lead the US and EMEA toy roll-out for Paramount Pictures and SEGA of America’s upcoming feature film, Sonic the Hedgehog. The California-based toymaker will launch a raft of action-packed play-sets and plush items across select territories, starting from January 2020. The launch will mark the first product …
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