Tag Archives: Schleich

Early Earners: ToyNews’ guide to the latest products in the pre-school sector

Housing some of the industry’s most established brands and toy manufacturers, as well as some of its biggest and most successful licenses, the pre-school sector sits at the very heart of the toy space. As such, it has been at the front line of this year’s evolving consumer trends, that …

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Product of the pandemic: How has Covid-19 influenced change over the pre-school sector?

There’s no doubt that the pandemic has changed the dynamic of toy selling this year. With families up and down the country now locked in for lockdown a second time around, and in that all important run-up to Christmas, the consumer’s taste in toys has certainly become a product of …

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Schleich UK kicks off its Christmas 2020 campaign bringing digital engagement to physical retailers

Schleich UK has kicked off its Christmas 2020 campaign, a move to drive more fans to engage with the popular toy brand when shopping at retailers in the UK and Ireland, with the launch of a digital raffle initiative. Schleich is delivering Christmas themed POS to retailers across the UK …

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Schleich builds global platform for Horse Club with new digital content

Schleich is expanding the digital offering of its popular Horse Club brand this month as part of the toy maker’s ongoing efforts to maximise its exposure across different platforms and complement the brand’s more traditional play patterns. The firm has officially launched a new mission package for its Horse Club …

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MadeForMums reveals its Top Christmas Toys 2020 winners

The MadeForMums Top Christmas Toys 2020 winners have been revealed, championing an expansive feast of toys voted the best of the year so far by UK children, families, and experts in the field. Spanning the sectors, names such as Laser Battle Hunters, Hatchimals Pixies Crystal Flyers, Gotta Go Flamingos, and …

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Interplay UK welcomes swathe of new hires as it gears for continued growth and success

Interplay UK has detailed a swathe of new hires and a promotion across its sales, marketing, finance, and operations departments as the company supports its ongoing strategy to increase marketing activity, competitiveness, and distribution. New recruits include the former Spin Master executive, Mark Murray who has joined as UK sales …

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Schleich UK’s life-sized Golden Lion takes pride of place at Hamleys’ London

Schleich UK has created a stir at Hamleys’ London store with the arrival of its life sized Golden Lion, a model that has taken pride of place on the iconic store’s third floor in celebration of the firm’s 85th anniversary.    Shoppers who venture to Hamleys in coming months will come …

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Schleich celebrates 85 years with Golden Lion figure

Schleich is celebrating its 85th anniversary this year with the launch of a limited edition Golden Lion figure, a symbol of the company’s fond reflection on the past eight and a half decades. Named after founder Friedrich Schleich, who created the company in 1935, Schleich was originally based in Stuttgart …

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Schleich is raising funds to support Australian wildlife following the nation’s bushfire crisis

Schleich has joined the worldwide drive to raise funds for Australian wildlife with a donation for every one of five different Australian wild life animal figures bought from its online shop from September 2019, until the end of March this year. Following the reports of the bushfire crisis and devastating …

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Schleich sees sales soar 56 per cent in UK as German outfit gears up for further growth

The German toy manufacturer, Schleich, watched UK sales soar by 56 per cent over the last financial year, while the company increased its revenue by double digits for the sixth year in a row within the German market. Schleich UK’s managing director for UK and Ireland, Thomas Randrup, has suggested …

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