Tag Archives: Schleich

Schleich sets new vision: ‘Shaping Storytellers for Life’

Leading toy character manufacturer Schleich GmbH is redefining its purpose and brand story with the implementation of a new global brand strategy, including a new logo and new tagline, “schleich® – where stories begin”. Representing the largest single investment in the 87-year history of Schleich GmbH, the brand relaunch will …

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TOYMASTER: Magical puzzles and much more from Coiled Spring Games

The Coiledspring Games team are delighted to be back at live events and excited to talk their customers through the company’s exclusive portfolio of puzzles, jigsaws and games face to face. Schmidt Spiele is in the spotlight with its premium, six-star quality jigsaw puzzles. Schmidt is extending its range with brand-new …

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Schleich celebrates its most successful business year ever

Recording growth for the eighth consecutive year, toy manufacturer Schleich has enjoyed the most successful trading year in the company’s 86-year history. The 2021 financial year saw an increase in turnover of more than 20%, with Schleich GmbH reporting a record turnover of around EUR 255 million (previous year: EUR 210 …

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Schleich partners with National Geographic Kids for new Wild Life play sets

German toy manufacturer Schleich has teamed up with National Geographic Kids to launch a series of new sets designed to get children excited about animal and nature conservation through play. United by a common mission to make it fun for kids to learn about the world, the collaboration, which is …

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Schleich jumps into video gaming with open world title Horse Club Adventures

The Munich games developer, Wild River Games has partnered with the international toy company Schleich to launch the first video game title for its popular Horse Club franchise. The new title, Horse Club Adventures, will be an open-world game for children aged six to 12, allowing them to explore and …

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Early Earners: ToyNews’ guide to the latest products in the pre-school sector

Housing some of the industry’s most established brands and toy manufacturers, as well as some of its biggest and most successful licenses, the pre-school sector sits at the very heart of the toy space. As such, it has been at the front line of this year’s evolving consumer trends, that …

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Product of the pandemic: How has Covid-19 influenced change over the pre-school sector?

There’s no doubt that the pandemic has changed the dynamic of toy selling this year. With families up and down the country now locked in for lockdown a second time around, and in that all important run-up to Christmas, the consumer’s taste in toys has certainly become a product of …

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Schleich UK kicks off its Christmas 2020 campaign bringing digital engagement to physical retailers

Schleich UK has kicked off its Christmas 2020 campaign, a move to drive more fans to engage with the popular toy brand when shopping at retailers in the UK and Ireland, with the launch of a digital raffle initiative. Schleich is delivering Christmas themed POS to retailers across the UK …

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Schleich builds global platform for Horse Club with new digital content

Schleich is expanding the digital offering of its popular Horse Club brand this month as part of the toy maker’s ongoing efforts to maximise its exposure across different platforms and complement the brand’s more traditional play patterns. The firm has officially launched a new mission package for its Horse Club …

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MadeForMums reveals its Top Christmas Toys 2020 winners

The MadeForMums Top Christmas Toys 2020 winners have been revealed, championing an expansive feast of toys voted the best of the year so far by UK children, families, and experts in the field. Spanning the sectors, names such as Laser Battle Hunters, Hatchimals Pixies Crystal Flyers, Gotta Go Flamingos, and …

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