Tag Archives: Sambro

EXCLUSIVE: Sambro comes of age

It’s a milestone year for Sambro, with the Bury-based toy company celebrating 25 years in business and growth expected to hit nearly 40 per cent. CEO Paul Blackaby talks to ToyNews about what the next quarter century might bring, and why investing in Gen Z now will pay dividends later …

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Sambro launches Care Bear baby range in Primark and Home Bargains

Sambro, the UK’s leading global supplier of licensed and own-brand children’s toys and entertainment, has developed a range of Care Bears baby plush toys to help celebrate the Care Bears’ 40th anniversary this year. The new range is in Primark stores now and will be available at Home Bargains from …

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Sambro strengthens sustainability programme with new hire

With over 10 years’ experience in the manufacturing industry, Lisa Longley is joining Sambro to oversee the implementation of a new sustainability programme and manage the ethical compliance of the toy company’s supply base.  In a newly created role, Ethical and Sustainability Manager, Lisa will work closely with suppliers and …

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Sambro celebrates 25 years in the toy business

Sambro is celebrating 25 successful years in the toy business. Originally a clearance-house trading company across multiple categories selling to UK retailers, the business has evolved into a product development-focused toy company, developing licensed and own-brand products across Soft Toys, Creative Play, Novelties and Outdoor Fun. Over a quarter of …

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Sambro International appoints Paul Blackaby as new chief executive officer

The popular toy manufacturer and distributor, Sambro International Limited has appointed Paul Blackaby as its new chief executive officer, as he looks to “lead the team through its next stage of development.” Blackaby joined the Sambro business in February 2020 as chief financial officer, bringing with him many years of …

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Sambro eyes ‘period of accelerated growth’ with £13m Barclays funding package

Toy manufacturer and distributor Sambro International Ltd is assessing new growth opportunities after securing a £13m funding package with Barclays Bank.  Despite the challenges imposed by the pandemic, the Manchester-based toys and licensed children’s products specialist achieved strong sales throughout 2020. It is now aiming to build on the momentum …

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Spin Master, Crayola, VTech and Sambro among 21 UK partners for PAW Patrol: The Movie

Spin Master, Crayola, VTech, and Sambro have been named among the 21 UK partners to have signed new and renewed licensing partnerships for PAW Patrol ahead of the release of the PAW Patrol movie and its slated August 2021 release. ViacomCBS Concusmer Products UK has signed a raft of partners …

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Sambro joins growing Angry Birds licensing roster with new puzzle erasers

The licensed toy and accessories specialist, Sambro has joined the growing roster of licensing partners for Angry Birds. The deal has been struck just months ahead of the cinematic launch of The Angry Birds Movie 2. Under the agreement, Sambro will develop and launch a range of Angry Birds themed …

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Sambro names Tony Hicks its new CEO

Sambro has appointed Tony Hicks to the role of chief executive officer. He will take up his role on 1 May, based at Sambro’s UK headquarters in Bury. Hicks has 25 years of experience delivering growth strategies for major business units across Europe, Asia and North America for market leading …

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