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The CEO of Hasbro has highlighted that he felt Power Rangers had previously been a vastly under leveraged and undervalued brand, one that could be exploited far better now it falls under Hasbro’s ever-growing remit.
Read More »‘The future for Power Rangers has never been greater than with Hasbro,’ says Saban Brands company founder
Hasbro has taken control of the Power Rangers brand among a slate of other IP from Saban in a deal valued at $522m; The toymaker has been making advances on the property since being named master toy licensee this February.
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