Tag Archives: Rubik’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

Rubik’s Flip is a tile based strategy game while Rubik’s Battle is a quick-thinking card game based on the Rubik’s cube colours. Both will be available this spring.

Since signing, the team has worked together to create a range of themed attractions inspired by Rubik’s values which will bring the toy brand to life in interactive new ways.