ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The creative powerhouse, Summer Day Media, has joined forces with Toyologist, Peter Jenkinson as it looks to develop new business opportunities across the toy industry. Founded by Alistair Bendyshe-Brown, Summer Day Media is an agency known for its branding and creative work on some of the biggest names in the …
Read More »Zuru brings classic toy brands and hit kids’ IP to miniature collectables space with Toy Brands Mini
The award-winning global toymaker, Zuru is putting a new spin on the miniature collectables trend, having partnered with Nickelodeon/Viacom to launch a new licensed line to its new Toy Mini Brands line up. The partnership sees the introduction of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and JoJo Siwa to the …
Read More »Spin Master is shaking things up for Etch A Sketch’s 60th year with major new collaborations
Spin Master is shaking things up for its iconic red-framed drawing toy, Etch A Sketch in 2020, as the crafty brand celebrates its 60th anniversary with a swathe of new collaborative projects. As part of its celebrations, Etch A Sketch has teamed with a number of other big names in …
Read More »The Smiley Company signs Rubik’s Cube promo with McDonald’s
In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …
Read More »John Adams builds Rubik’s brand with new titles Flip and Battle
Rubik’s Flip is a tile based strategy game while Rubik’s Battle is a quick-thinking card game based on the Rubik’s cube colours. Both will be available this spring.
Read More »VR escape rooms on the cards as Rubik’s enters themed attractions space
Since signing, the team has worked together to create a range of themed attractions inspired by Rubik’s values which will bring the toy brand to life in interactive new ways.
Read More »