ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Rubies is inviting Star Wars fans to take a trip into hyperspace with Obi-Wan Kenobi costumes that bring the upcoming Star Wars Disney+ series to life. Rubies newly designed costumes for the new series include Obi-Wan Kenobi for children in classic and deluxe, as well as a classic edition with a …
Read More »Rubies’ Star Wars charity fundraiser is a Force for good
Rubies has announced that it successfully piloted a fundraising dress-up day for team members on May 4th, to celebrate Star Wars Day. The event saw employees of Rubies across EMEA partake in dressing up as their favourite Star Wars characters, from Jedis to Sith Lords and Jawas to Wookies. The …
Read More »Give the gift of play: Rubies and Disney team for Star Wars campaign
Rubies is once again collaborating with long-term licensors Star Wars and Disney to bring into the spotlight a brand-new media and PR campaign, ‘The Gift of Play’. The Gift of Play is a new campaign hosted on a dedicated website [disneythegiftofplay.co.uk], which is entrenched in Disney’s nearly 100-year legacy of creative storytelling, …
Read More »Rubies celebrates Spider-Man: No Way Home swinging into home entertainment
Rubies’ officially licensed Spider-Man: No Way Home costumes have proved as popular as the runaway success of the film. The costumes have reportedly flown out of their warehouses, being snapped up by Spidey fans across the country following an incredibly successful launch. Rubies are now gearing up for the next …
Read More »Rubies strengthens EMEA team
Rubies Masquerade is bolstering its expertise within the toy and dress-up industry with an internal promotion and two new hires. Following the change of role for Georges Ghougassian to Director of Licensing & Brands, Rubies has appointed Caroline Masson to lead the company’s EMEA Brand & Marketing initiative. Caroline has spent …
Read More »Rubies and Smyths team up for costume design competition
Rubies and Smyths Toys are collaborating on a marketing initiative that aims to not only promote both industry-leading companies, but also help spark imagination and creativity in their core audience, children. Titled ‘Create-A-Costume’, the initiative will encourage participants to design their own dress-up in either a super suit or princess …
Read More »Rubies’ Encanto costumes bring Disney hit to life
Rubies, the world’s largest designer, manufacturer and distributor of costumes, is bringing the magic of Encanto to life for fans around the world with costumes for the two main characters, Mirabel and Isabella. Walt Disney Animation Studio’s 60th film, Encanto was directed by Jared Bush and Byron Howard, with original …
Read More »Rubies teams with Novel Entertainment for Horrid Henry World Book Day campaign
Rubies Masquerade UK and Novel Entertainment have come together to support an exclusive Horrid Henry giveaway and Rubies dress-up costume for the brand. Launching during the week of World Book Day (3 March), for which Rubies is an official corporate partner, the initiative will see an exclusive offer for 250 fans …
Read More »Rubies continues official partnership with World Book Day for charity’s 25th anniversary
As an official Partner for World Book Day, Rubies will once again support the charity as it celebrates a very important year in its history – its 25th anniversary. World Book Day has grown from humble beginnings into a cultural phenomenon. On the first Thursday in March, every child in …
Read More »Rubies debuts The Batman costume collection
Rubies and Warner Bros. Consumer Products (WBCP) have debuted new adult and children’s costumes in celebration of Warner Bros. Pictures’ highly anticipated film The Batman, releasing in cinemas internationally beginning March 2, 2022. Fans of The Batman – the latest Caped Crusader vehicle, starring Robert Pattinson – have a selection of officially …
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