ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Rubies has announced a new, exclusive partnership with The Children’s Society, a national charity that supports some of the country’s most vulnerable young people. By donating over 50,000 costumes and accessories, Rubies is helping the charity to generate much-needed income and continue to provide life-changing support to thousands of children …
Read More »Rubies to bring Numberblocks characters to life with new costume license
Rubies, the world’s largest manufacturer and distributor of fancy dress, has welcomed yet another impressive license to their extensive portfolio with the announcement that the company is the official dress-up licensee for children’s TV show Numberblocks, One of the biggest shows on television and online, Numberblocks is a BAFTA award-winning …
Read More »One Animation’s Oddbods lands exclusive retail partnership with Argos and Sainsbury’s
The award-winning content creation, distribution and licensing studio, One Animation has secured a new deal with the UK retailer, Argos for its popular CB-animated property, Oddbods. Under the partnership, and starting this month, an exclusive range of Oddbods plush, clothing, and dress-up will be launched at Argos and Sainsbury’s stores …
Read More »Rubies among latest herd of licensing partners for hit preschool series Dino Ranch
The dress up and costumes specialist, Rubies has been listed among a suite of new US, Canadian, and EMEA licensing partners for the break out hit preschool series, Dino Ranch. Having launched in January, the popular preschool series has proved to be a hit with both audiences and licensees, with …
Read More »Rubies details its Fall in Love with Halloween marketing campaign for fans and retailers
The dress up and costumes specialist, Rubies is preparing to debut a new marketing initiative this spooking season, detailing its new Fall in Love with Halloween campaign. A special Halloween marketing drive, the campaign will set out to ‘provide a combination of prominent creative, rich media and engaging activity ideas’ …
Read More »Rubies strikes pan-European alliance with ZAG for new Miraculous: Tales of Ladybug & Cat Noir dress up
The global costumes giant, Rubies has forged a pan-European alliance with the independent animation studio, ZAG, to develop, manufacture, and distribute a dress up and accessories range for Miraculous: Tales of Ladybug and Cat Noir. The latest in the pair’s partnership arrives ahead of the premiere of the $100m theatrical …
Read More »Rubies makes dress up inclusive with new range of adaptive costumes
Rubies has released a new range of adaptive costumes designed for children with limited mobility and boasting a selection of features that makes them optimised for ease of wear, accessibility and fitting. The new collection has been designed to enable all children – regardless of their level of ability – …
Read More »Jazwares continues its ambitious European growth strategy with key new hires
As part of the company’s ambitious and ongoing growth strategy for the European market, toy maker and licensing specialist, Jazwares, has appointed a new European Commercial Director and European Licensing Director. After almost two decades at Argos and Sainsburys, most recently as the Buying Manager for Sports, Leisure, Outdoor Toys …
Read More »Rubies invites kid’s gothic book character Amelia Fang into dress-up collection
Rubies is expanding its children’s book character range of dress up costumes with the addition of the popular quirky gothic-inspired publishing IP, Amelia Fang. Created by author and illustrator Laura Ellen, the Amelia Fang book series is published by Farshore/HarperCollins UK and has sold over 380,000 copies in the UK, …
Read More »Costume specialist Rubies readies its Hello Summer campaign to celebrate getting together
The licensed costumes specialist, Rubies is preparing to launch a new Hello Summer campaign this July, a marketing initiative devised to celebrate the summer months through new online content and competitions for kids and dress-up fans of all ages. The company is encouraging customers to make up for lost time …
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