Tag Archives: role-play

Casdon marks 75 years with new UK primary schools initiative to spruce up role-play areas

Casdon Toys is launching a new programme for 100 UK primary schools this month under the banner Helping out in the Home Corner; an initiative that will bring activities as well as child-sized best selling toys to enhance role-play areas in schools across the country. The interactive and resource-led programme …

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MV Sports joins Hey Duggee toy partner line up as HTI bolsters portfolio with role play items

MV Sports has become the latest name in toys to sign up with the popular BBC Studio preschool property, Hey Duggee in a new deal to produce a range of branded scooters, ride-ons, and bikes. The first wave of product will launch at retail this autumn, joining the existing toy …

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Ever a doll moment: Dolls’ pram searches are up 23 per cent and the sector is going from strength to strength

It seems that almost every sector in the traditional toy space can cite a moment of increased sales and consumer interest over the course of a 2020 plagued with stay at home children and socially distanced families. Compounded by the latest figures from the NPD Group, the toy industry really …

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Flair Just Play extends pocket.watch partnership for Kids Diana Show role-play range

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

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