Tag Archives: role-play

Disney bolsters its adaptive roleplay and wheelchair cover sets with Star Wars and Marvel lines

Disney has added a new line up of adaptive roleplay kids’ costumes and wheelchair cover set to a range it launched last year, bolstering its inclusive play lines with the addition of costumes inspired by Marvel Studio’s Black Panther, Star Wars: The Mandalorian and a The Mandalorian Wheelchair cover set. …

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Little Tikes hits the right notes with music fans through My Real Jam launch

Little Tikes is striking a chord with young music lovers this season with the launch of its new musical range of toys, My Real Jam; a new line designed to combine the interactive features of musical and role play. The line up features a whole host of musical instruments, including …

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MGA Entertainment launches new nurture doll range Glitter Babyz

MGA Entertainment has lifted the lid on its latest in the dolls space with the launch of Glitter Babyz, a range of characters that encourages kids to nurture them in order to ‘keep their magic alive and sparkling.’ Landing in time for this season’s Christmas shopping, the launch introduces Dreamia …

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Rubies makes dress up inclusive with new range of adaptive costumes

Rubies has released a new range of adaptive costumes designed for children with limited mobility and boasting a selection of features that makes them optimised for ease of wear, accessibility and fitting. The new collection has been designed to enable all children – regardless of their level of ability – …

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Simba Smoby steps up autumn marketing drive as sales surge across all categories

Simba Smoby has outlined its intention to increase its marketing drive into the autumn season, with more TV advertising and further boost to its growing social media presence, as the toy brand continues to enjoy its lift in product sales and brand engagement. Last year, Smoby saw sales across its …

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Casdon Toys appoints Simone Inskip as its new marketing manager

Casdon Toys is expanding its marketing team with the appointment of Simone Inskip, formerly of MGA Entertainment, as the team’s new marketing manager. Inskip joins the team this month, having spent the past three years working at MGA Entertainment, bringing with her a wealth of experience across the toy and …

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Casdon marks 75 years with new UK primary schools initiative to spruce up role-play areas

Casdon Toys is launching a new programme for 100 UK primary schools this month under the banner Helping out in the Home Corner; an initiative that will bring activities as well as child-sized best selling toys to enhance role-play areas in schools across the country. The interactive and resource-led programme …

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MV Sports joins Hey Duggee toy partner line up as HTI bolsters portfolio with role play items

MV Sports has become the latest name in toys to sign up with the popular BBC Studio preschool property, Hey Duggee in a new deal to produce a range of branded scooters, ride-ons, and bikes. The first wave of product will launch at retail this autumn, joining the existing toy …

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Ever a doll moment: Dolls’ pram searches are up 23 per cent and the sector is going from strength to strength

It seems that almost every sector in the traditional toy space can cite a moment of increased sales and consumer interest over the course of a 2020 plagued with stay at home children and socially distanced families. Compounded by the latest figures from the NPD Group, the toy industry really …

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Flair Just Play extends pocket.watch partnership for Kids Diana Show role-play range

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

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