ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a …
Read More »LOL Surprise, Barbie, and Fortnite join Little Brother Books latest Annuals portfolio
LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …
Read More »Hasbro teams with Roblox to launch new Nerf blasters and a Roblox Monopoly
Hasbro has revealed an official partnership with Roblox Corporation to introduce a range of Roblox inspired NERF blasters representing some of the most popular experiences on the global online gaming platform. In addition, the global toy maker has also developed a Roblox version of it iconic Monopoly board game, which …
Read More »LOL Surprise launches onto gaming platform Roblox with LOL Surprise Official Party
The hit toy property, LOL Surprise is making its move into the Roblox space, bringing its fashions, surprises, and personalities into a new game play, LOL Surprise Official Party. Developed through a partnership between MGA Entertainment and SuperAwesome, the new child-safe digital game is available on Roblox from today and …
Read More »New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest
Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …
Read More »Master Moley “will drive major toy lines” in licensing roll-out, but timing will be everything
The new British-made children’s property, Master Moley – that witnessed a successful premiere on WarnerMedia’s Boomerang channel just last month – has been the focus of ‘several proactive approaches from publishing and toy partners’, as the creative team behind it promises to be meticulous in its licensing strategy. Master Moley …
Read More »Jazwares taps Toy Partner to “cultivate household name for brand” in Iberian market
The toy and licensing specialist has earmarked the Iberian market as ‘essential to its global expansion,’ and with toy Partner now in place, the firm is able to strengthen its European presence.
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