ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Mattel has announced a virtual Masters of the Universe experience, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! on Roblox. Launching today, the game invites Roblox players and MOTU fans alike into the world of Eternia where they can compete in PvP battles as their favourite Masters …
Read More »Sonic the Hedgehog speeds into Roblox
Leading professional game developer and publisher Gamefam, in collaboration with SEGA of America, Inc., today announced the launch of Sonic Speed Simulator, an all-new game featuring SEGA’s entertainment icon, Sonic the Hedgehog. The game is now available on the Roblox platform and marks the first time that a world-renowned, AAA …
Read More »MGA Entertainment, Gamefam and WildBrain Spark team for L.O.L. Surprise! Roblox integration
MGA Entertainment’s L.O.L. Surprise! collaboration with leading Roblox developer Gamefam and award-winning digital media company WildBrain Spark has launched phase two of its six-week campaign in the popular “Twilight Daycare” game in Roblox. The campaign first kicked off in March and garnered over 85 million global engagements in the first …
Read More »Jazwares joins the Metaverse with Jazwares Game Studio and new Squishmallows Roblox game
Jazwares has announced the launch of Squishmallows on Roblox, the popular 3D gaming and experiences platform. Developed in-house, the Squishmallows game is the ultimate social virtual world where fans can collect Squishmallows virtual plush, hang out with friends in an ultra-cool and colourful world, compete in fun minigames, and customise …
Read More »Spin Master set to make waves with new Mermaid High fashion dolls and content series
Global children’s entertainment company Spin Master is making a splash with the debut of Mermaid High, a collection of fashion dolls with accompanying animated digital content and a vlog-style series. To introduce Mermaid High, Californian singer-songwriter Claire Rosinkranz will perform the Mermaid High theme song plus four of her own original songs on …
Read More »Spin Master’s Bakugan becomes first franchise to air full-length episode in Roblox metaverse
Spin Master’s popular Bakugan franchise will be the first ever to premiere a full-length series episode on the global online platform, Roblox, when it makes its debut to the Roblox universe this September 8th. Bakugan is a global battling franchise that boasts an anime adventure series and digital content, as …
Read More »Hexbug builds Junkbots “metaverse” with toys, YouTube series, and Roblox story game
The award winning toy company Hexbug has launched a new project that merges toys with entertainment technology through a new eight part digital series and game on the Roblox platform based on its Junkbots brand. Developed in partnership with the multimedia company Wind Sun Sky Entertainment, Junkbots aims to ‘converge …
Read More »Opinion | Value Added Tact: The importance of meeting the sensibilities of ‘kids these days’
From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a …
Read More »LOL Surprise, Barbie, and Fortnite join Little Brother Books latest Annuals portfolio
LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …
Read More »Hasbro teams with Roblox to launch new Nerf blasters and a Roblox Monopoly
Hasbro has revealed an official partnership with Roblox Corporation to introduce a range of Roblox inspired NERF blasters representing some of the most popular experiences on the global online gaming platform. In addition, the global toy maker has also developed a Roblox version of it iconic Monopoly board game, which …
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