Tag Archives: Rob Trup

Rob Trup launches toy shop marketing campaign The Real Store Club

I still remember my first visit, as an excitable four year old, to the now long gone Kendrick’s Toys in Temple Fortune, North London; where, shelf upon shelf, toys towered with the packaged promise of fun. It was a moment that imprinted a memory that would stay with me for …

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“If you build it, they will come”: Fiesta Craft’s Rob Trup on the retail experience

Retail can be tough at the moment. Customers are stepping less often into shops and their minds progressively retrained by the net sellers to think primarily about online shopping. Even if they do show up, some cheekily use you as a showroom simply to go away and order products on …

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