Tag Archives: Roald Dahl

Mindfulness, storytelling and leading kids’ IP: The rise of children’s audio platform Yoto

The children’s audio platform, Yoto has made short work of its UK success. In just the eight months since its launch in February this year, the company has cited an ‘astonishingly rapid rise in sales’ through its own website and across Amazon, fueled by a lean towards new means for …

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Toy Fair 2020: Wild + Wolf lands Roald Dahl partnership for Petit Collage games, puzzles, and more

The award-winning gifting company Wild + Wolf has landed a new partnership with The Roald Dahl Story Company to develop a range of licensed puzzles, board games, card games, and more. The range will become part of the firm’s toy and game offering under its Petit Collage brand and will …

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Smiffys twice-shortlisted for Barbie and Roald Dahl fancy dress at Licensing Awards 2019

The fancy dress specialist, Smiffys may well be wearing its lucky outfit come this September, having been shortlisted not once but twice for the best dress-up award at this year’s Licensing Awards. Both the Smiffys’ 60th Anniversary Limited Edition Barbie Costume and its children’s Roald Dahl collection have been shortlisted …

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Be My Bear partners with Roald Dahl’s Marvellous Children’s Charity for big fundraising effort

Through the partnership, the award-winning teddy bear brand aims to raise funds and awareness for seriously ill children across the UK. The partnership has seen the Roald Dahl Charity mascot, 'Marvin, the Marvellous Crocodile' brought into the firm's licensed character fold.

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Growth of connected play will mean shift from ‘throw-away plastic toys,’ experts predict

The connected play space is expected increase 200 per cent in the next five years, and is tipped to be valued at $18 billion in hardware and software by the year 2023. In that same time, those working in the sector are expecting consumers to invest more money in the products they play with.

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