ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The Early Learning Centre brand is expanding into baby, children’s wear and accessories, thanks to a new licensing partnership with the clothing specialist, Poetic Brands. The partnership has been brokered by the Early Learning Centre’s licensing agency, Riverside Brands. The new ELC collection will incorporate baby and children’s wear products, …
Read More »The Entertainer is building an Early Learning Centre licensing portfolio with Riverside Brands
The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …
Read More »Riverside Brands signs new licensing partners for Zuru’s Rainbocorns
Zuru’s popular Rainbocorns toy line is embarking on a new licensing programme under the guidance of Riverside Brands, the UK agency to have just signed a variety of new partnerships for the plush toy brand. The mystery surprise plush has risen to popularity recently, recognised for its reversible sequin hearts …
Read More »Hit kids’ series and toy line Larva embarks on licensing programme with Riverside Brands
Riverside Brands is continuing to grow its roster of clients in the children’s entertainment space, having picked up the popular animated property, Larva. Created by South Korea’s TUBA, Larva follows the comic capers of Red and Yellow, two cheeky larvae who live beneath a city storm drain. Since launch, Larva …
Read More »Zuru’s Rainbocorns to build licensing roster with Ashley Holman’s Riverside Brands
Rainbocorns has already proved to be a global hit at retail and is currently supported by an animated webisode series on YouTube.
Read More »