ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Discussions are underway with potential licensing partners to bring the popular kawaii-inspired character, Rilakkuma to the plush toy sector, strengthening the character brand within the core gift and toy categories as the IP gathers momentum here in the UK market. Heading up the licensing plans for the IP here in …
Read More »Japanese character brand Rilakkuma makes play for the arts and crafts sector with Graine Creative
The popular Japanese character brand, Rilakkuma, is making its way into the arts and crafts sector, thanks to a new partnership with the French arts and crafts specialist, Graine Creative. The new deal adds to a rapidly growing consumer products portfolio for the world’s most relaxed bear cub in Europe. …
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