ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Wheeled toys have long been a specialism of the Wilton Bradley team, and with summer fast approaching, the company is currently creating a real buzz around the latest additions to its multi-award-winning Xootz ride-on toy range. Xootz BMW Z4 Roadster TY6324 This officially licensed twin-seat BMW is a scale replica of the …
Read More »Huffy bolsters UK team with four new hires
Strengthening its position in the UK as the leading supplier of bikes and ride-on toys, US household brand Huffy has announced the continued growth of its UK team, with the addition of four new recruits to its Bedfordshire-based UK headquarters. The latest hires include UK Sales Manager Rachael Bradshaw, who …
Read More »Rollplay rolls out the Mini Cooper Countryman 6 V
Rollplay, the US company dedicated to introducing kids to “the thrill of driving”, has launched its latest licensed ride-on toy. A global exclusive, the MINI Cooper Countryman 6 V ride-on vehicle captures the bold style of the real deal, with authentic MINI emblems, plus LED headlights, chrome detailing, clear windshield …
Read More »Carrera Revell Group to take on Rollplay distribution across Europe
Carrera Revell Group has struck a deal with the manual and electric children’s vehicles specialist, Rollplay to take over distribution across the UK, Benelux, Italy, Spain, France, Germany, and Austria. The distribution deal with the global manufacturers of toy car racetracks, model kits, and RC vehicles will commence in June …
Read More »Own brand scooters and ride-ons fuel double-digit growth at MV Sports
MV Sports has seen a surge in demand for its own-brand ranges of products, including Stunted, uMoVe, and Hedstrom across a year in which the outdoor specialist saw a double digit consumer sales growth driven by parents and families in lockdown. According to the firm’s joint managing director, Phil Ratcliffe, …
Read More »Wheeled goods specialist Covation launches UK hub for its popular children’s bikes brands
Covation Holdings Limited, the global manufacturer of popular children’s and adults’ wheeled goods is expanding its European reach with the launch of a new UK sales hub for its Huffy, Royce Union, and Buzz E-Bikes brands. Led by EU general manager, Jon Tilley, the company will focus on driving brand …
Read More »McLaren introduces its newest children’s ride-on, the McLaren Senna
McLaren is offering kids the chance to burn some rubber with the launch of its latest McClaren ride-on, the third in the British manufacturer’s range of children’s models, following the McLaren P1TM and McLaren 720S. The new launch – the Senna Ride-On – is modelled on McLaren’s track vehicle bearing …
Read More »Final call to get involved in the ToyNews November issue
This month, we will be deep diving into the changing world of pre-school as well as running an extensive pre-school sector product guide, alongside bikes & ride-ons and action figures.
Read More »Strong retail reaction signals ‘very promising future’ for Rollplay
The firm has recently announced its new Nighthawk ride-on, a sit, slide and glide set of wheels aimed at the preteen market and hitting shelves this autumn.
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