“Our ambitious growth agenda will continue after our exciting start to the year with the acquisition of ELC and we will continue to look at every opportunity to expand our presence both nationally and internationally.”
Read More »X2 Games’ Amazon Alexa powered St Noire is “the beginning of the future” for board games
Players are challenged to take on the role of detective by asking questioning suspects through voice commands and piece together clues to solve the case before time runs out.
Read More »Zimpli Kids partnership will be ‘a stand out addition’ for Emoji brand this year
Slime and bath product specialist, Zimpli Kids has told ToyNews that reception to the partnership – one brokered by Emoji’s UK licensing agency, Bravado – has seen the range that includes the popular Poop Baff Bombz, become a resounding early success
Read More »LEGO reveals its new Disney Minifigures line-up with a return of the classics
The second wave in its Disney minifigures series, the collection will feature 18 new characters, including Steamboat Willie Mickey and Minnie as seen in the LEGO Ideas set, alongside a cast of iconic Disney characters.
Read More »MGA Entertainment is ‘making it easier to recycle LOL Surprise packaging’ with Terracycle partnership
Fans will be encouraged to save their packaging in a cardboard box and ship it off to be recycled through the new Terracycle partnership.
Read More »Charms race: How is tech becoming the lead character in today’s movie toy launches?
Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches
Read More »Staff Play Big at Little Tikes as UK troupe hosts 50th birthday celebrations
The headquarters were converted from office into a creative Play Big space as the brand invited everyone at MGA Entertainment to join in the party, that included a Little Tikes slide and a ball pit of over 67,000 balls.
Read More »Woody, Buzz Lightyear and… Forky… return in Disney’s first full trailer for Toy Story 4
Disney unveiled the footage this week that opens with Woody telling the other toys that Forky is the most important toy to Bonnie, encouraging Forky to embrace his new life as a toy.
Read More »USAopoly and Fox Consumer Products to launch first Die Hard board game
Titled Die Hard: The Nakatomi Heist Board Game, the launch will mark the first time the iconic 1988 film has made an explosive move into the board gaming space.
Read More »Epic Games, IMG and Panini partner for Fortnite Trading Cards global launch
Over the next few weeks, fans will be able to collect and swap cards based on characters, loading screens and weapons from the hit Battle Royale game.
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