ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Revell has confirmed that it will be supplying the renowned Carrera brand to UK and Ireland retailers from next year. This is the latest development for the toy brand following its acquisition by Revell owner, Quantum Capita Partners. Further to the acquisition, Carrera products, which includes its market leading portfolio …
Read More »Revell unveils new Iron Maiden Spitfire in latest duet with the iconic metal band
Revell has detailed its latest collaboration with the heavy metal rockers, Iron Maiden, in celebration of the band’s iconic single, Aces High. The single was featured on the band’s fifth studio album, Powerslave and the songs lyrics are written from the perspective of a British Royal Air Force pilot fighting …
Read More »Revell and Alpha Animation launch Super Wings kits with heavyweight digital campaign
Revell has struck upon a new deal with Alpha Animation to develop and launch a range of Super Wings themed construction kits to its popular Revell Junior Kit range. The new range is set to take off with a raft of digital marketing campaigns aimed at the core audience of …
Read More »Super Wings flies into construction toys with Revell
Revell is creating a raft of construction toy for an international launch with planned products including the main characters from the popular Super Wings series.
Read More »Jamie Mabbs appointed Revell UK country manager
During his five years with Revell, Mabbs has successfully introduced a number of major new category launches to the UK & Ireland.
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