Tag Archives: Retailtainment

LEGO Store Leicester Square set to become brand’s largest in the world

The LEGO Group has announced today that it will be overhauling its Leicester Square store to make it the brand’s largest in the world. It will also be the first store in the UK to feature the LEGO Group’s new ‘Retailtainment’ concept. Retailtainment will blend physical and digital experiences that …

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Opinion: How ‘retailtainment’ is powering LEGO’s success

Following the opening of LEGO’s flagship retail outlet in Barcelona, industry analyst Utku Tansel LLB, MBA, explores why the high street is still an important part of shopping, and how retailers can differentiate their in-store shopping experiences to respond to changing consumer needs. Online and physical are complementary to each other LEGO’s …

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