Tag Archives: Retailtainment

Opinion: How ‘retailtainment’ is powering LEGO’s success

Following the opening of LEGO’s flagship retail outlet in Barcelona, industry analyst Utku Tansel LLB, MBA, explores why the high street is still an important part of shopping, and how retailers can differentiate their in-store shopping experiences to respondto changing consumer needs. Online and physical are complementary to each other LEGO’s first …

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