Tag Archives: research

YouTube is driving higher toy purchases than broadcast TV, new Giraffe Insights study reveals

Children have better recollection of adverts they have seen on YouTube than on broadcast TV, with higher purchase numbers being driven by online advertising, a new study from Precise TV and Giraffe Insights has revealed. The children, youth, and family research agency has found that twice as many children (70 …

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Asmodee Group undertakes thesis project into the developmental impact of playing board games

Asmodee Group, the parent company of Asmodee UK is undertaking its first thesis project exploring the impact of playing board games on cognitive functional development. Supported by its Asmodee Research development, the thesis is the company’s latest effort to promote better understanding of the effects of play on adults and …

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Kids, youth and family research unit Giraffe Insights awarded 2020 Confirmit Achievement

The kids, youth, and family specialist research agency, Giraffe Insights, has been awarded a 2020 Confirmit Achievement in Insight and Research Award in the Project and Innovation category in recognition of the firm’s success in market research and insight practices. Giraffe Insights is known for conducting research for brands across …

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