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Tag Archives: representation

Creating a bigger picture: Very Puzzled and its mission to bring diversity to the jigsaw puzzles aisle

Following the birth of his daughter and the realisation that the toy industry was in need of better representation and diversity within its product roll-out, Patrick Adom sprung onto the jigsaw puzzle scene with Very Puzzled. ToyNews talks to the entrepreneur about the importance of exploring cultures through play and …

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Disability visibility: ToyLikeMe’s Rebecca Atkinson on changing the children’s industry through MixMups

MixMups, the new stop-motion animated pre-school series created by #ToyLikeMe’s own Rebecca Atkinson comes with one mantra: There is always another way. Currently in production under the expertise at Raydar Media and an extended ‘dream team’ comprising some of the kids’ entertainment space’s most influential names, MixMups is the animated …

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Mattel takes new strides towards diversity with latest Barbie Fashionistas line-up

Mattel has taken new strides towards diversity representation and inclusivity within its Barbie Fashionistas line with the release of a tranche of new additions to the line. A Barbie doll with no hair joins a line up that now includes a Barbie doll with vitiligo, a doll with a gold …

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French toymakers sign agreement to rid industry of gender stereotyping

Toymakers in France have drawn up a charter to rid toys and games of gender stereotypes, that the government has blamed for keeping girls from pursuing careers in maths, science and other STEM focused subjects. The charter for a ‘balanced representation (of gender) in toys’ was signed by the French …

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Sequin Art launches sector’s first disability representative craft kit in Toy Like Me partnership

The Norfolk-based toy and crafts company, Sequin Art, has become the first of its kind to answer the campaign call from Toy Like Me for a better disability representation within the sector. Through its partnership with the not-for-profit arts and play organisation that celebrates disability representation in the toy box, …

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