Tag Archives: representation

Opinion | Play culture: Conversations around inclusive toys need to be bigger and better

Desriee Asomuyide is the founder and creator of the children’s brand Little Omo, an inclusive and multi cultural preschool brand that aims to encourage conversations around diversity and inclusivity within the toy and play space. Here, she talks us through the importance of turning the volume right up on the …

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The Sensory Toy Shop | “SEN toys deserve a High Street presence. And we’re supplying that.”

A newly opened toy shop in the north of England has laid out its plans to become a ‘hub for families across Merseyside’ in supplying toys, products, and resources for SEN children. The Sensory Toy Shop is an independent, inclusive toy shop situated in Wirral that, having opened on the …

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UK inclusive flashcard brand Little Omo details plans for toys and educational product launch

Plans are well underway for the launch of a range of educational resources and toys representing children of colour under the Little Omo brand name, following the strong positive reception to the brand’s educational flashcards among audiences in the UK and internationally. Little Omo is an inclusive brand with a …

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Lottie Dolls celebrates World Down Syndrome Day with Rosie Boo doll inspired by six year old Rosie

Lottie Dolls has launched its first doll inspired by a six year old girl with Down’s Syndrome, with £1 from the sale of each doll being donated to a local Down’s Syndrome Charity. The doll, called Rosie Boo, has been inspired by six year old Rosie Kneen from Ludgersall, who …

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Very Puzzled launches latest line-up to encourage diversity into jigsaw puzzles market

Very Puzzled is continuing its mission to bring more diversity to the children’s market place with the launch of its latest collection of titles depicting some of the lesser explored areas within the jigsaw puzzles sector. Founded in 2017 by Patrick Adom, Very Puzzled launched onto the scene as a …

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The Classics | The world in Colour – Crayola’s 120 years of arts and crafts innovation

Vivid Goliath’s EMEA brand director of the Crayola division, Leon Jarmolowicz will tell you that last year, the brand – one synonymous with the arts and crafts sector had a year so good that it placed the firm ‘comfortably within the top ten suppliers in the UK and Eire.’ Not …

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Ken in a wheelchair and Barbie with vitiligo join fashion doll brand’s latest diversity launch

The Barbie brand is pushing forward with its mission to represent global diversity and inclusivity in the fashion doll aisle with new additions to its Fashionista line-up, including Ken in a wheelchair, Ken with rooted hair, and a barbie with lighter skin with vitiligo. The Barbie Fashionistas line is recognised …

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Arklu’s Ian Harkin: “With Lottie dolls we know we’re going in the right direction – it’s a gut feeling”

A momentary pause, a look into the middle distance for some kind of recollection, and a brief panic on our end of the Zoom call that the WiFi had dropped out again, and Ian Harkin, co-founder of the Irish doll brand Arklu returns to the question, answerless. No, as far …

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“Retailers are the biggest drivers for social and industry change,” says Lottie Dolls’ Ian Harkin

Retailers are the biggest driver for social change across the toy industry, but they have to first realise their own power to do so, is the message being issued to the UK and European toy shops by the inclusive and representative doll brand, Lottie. Talking to ToyNews about the step …

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Creating a bigger picture: Very Puzzled and its mission to bring diversity to the jigsaw puzzles aisle

Following the birth of his daughter and the realisation that the toy industry was in need of better representation and diversity within its product roll-out, Patrick Adom sprung onto the jigsaw puzzle scene with Very Puzzled. ToyNews talks to the entrepreneur about the importance of exploring cultures through play and …

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