Tag Archives: recycling

Dantoy launches Take Back toy recycling scheme in its latest sustainability push

The Danish toy maker, Dantoy has launched its latest initiative for improved sustainability measures within the toy space, partnering with Randers Municipality to launch its own toy take back scheme to reduce plastic waste heading to landfill. Under the partnership, Dantoy will implement an initiative in which end of life …

Read More »

80% of global toy market ‘still not answering the call for better sustainability,’ says new whitepaper

Despite the increase in awareness and consumer demand for better sustainability within the global toy industry, a startling 81 per cent of the market remains unmoved by the call to improve their commitment to the cause. A new whitepaper produced to support the industry on its quest for sustainability has …

Read More »

Mattel details its global toy take back programme Mattel PlayBack

Mattel has detailed a new toy take back programme to enable families to extend the life of their Mattels toys once they are finished playing with them, and save unwanted toys from landfill. The new programme is called Mattel PlayBack and has been designed to recover and reuse materials from …

Read More »

Brainstorm Toys teams supports primary school recycling campaign across Yorkshire

Brainstorm Toys has struck up a new partnership with the environmental consultancy Comply Direct to support a school recycling campaign taking place across seven primary schools in Yorkshire. Developed to highlight the challenges of Waste of Electrical and Electronic Equipment (WEEE Recycling) in the UK, the two-week project will see …

Read More »

Mattel’s Matchbox brand aims to be 100 per cent eco-friendly with Drive Towards a Better Future campaign launch

Mattel has taken its commitment to sustainability into the die-cast vehicles space, with the launch of its Drive Toward a Better Future campaign to make all Matchbox cars, play-sets, and packaging from 100 per cent recycled, recyclable, or bio-based plastic. Featuring innovative electric vehicles and environments that model the real …

Read More »

Spin Master details PAW Patrol toys TerraCycle scheme for US and Australia in latest CSR report

Spin Master has detailed its plans to partner with the toy recycling scheme TerraCycle this year, launching the partnership to two key markets for the company in the US and Australia. The partnership, scheduled to come into effect over the course of 2021, was revealed amid the toy maker’s second …

Read More »