Tag Archives: recyclable

Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

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Mattel details its global toy take back programme Mattel PlayBack

Mattel has detailed a new toy take back programme to enable families to extend the life of their Mattels toys once they are finished playing with them, and save unwanted toys from landfill. The new programme is called Mattel PlayBack and has been designed to recover and reuse materials from …

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TOMY takes sustainable approach to unboxing trend with Britains’ Farm in a Box

TOMY is taking a sustainable approach to the current trend for toy unboxing through the latest launch from its Britains brand, Farm in a Box, marking the arrival of a new line the sees the packaging become part of the total play experience. Toys in the Farm in a Box …

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