ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
It’s a full-throttle Christmas and beyond for the Razor brand this season and for 2020, as the firm underlines its strength of position in the wheeled goods market, despite news last week that its distribution partner, Re:creation was entering administration. Speaking with ToyNews, James Dobson, EMEA sales director for Razor …
Read More »Re:creation enters administration: “Business became unmanageable in extraordinary year”
Supplier issues compounded by a ‘softness in the market’ in what has been a particularly tough year of trading has forced the hand of the global toy distributor, Re:creation who entered into administration last Friday. Speaking with ToyNews, owner, Michael Lehrter, stated that it was a succession of hurdles thrown …
Read More »Re:creation completes acquisition of Mightymast Leisure
Re:creation Ltd has completed the acquisition of Mightymast Leisure Ltd, an industry leader in the world of games and sports equipment. Established for over 30 years, Mightymast has a global reach, supplying its catalogue of innovative products across a variety of retail channels including on the high street, online and specialist …
Read More »Hit kids’ series and toy line Larva embarks on licensing programme with Riverside Brands
Riverside Brands is continuing to grow its roster of clients in the children’s entertainment space, having picked up the popular animated property, Larva. Created by South Korea’s TUBA, Larva follows the comic capers of Red and Yellow, two cheeky larvae who live beneath a city storm drain. Since launch, Larva …
Read More »Toy firms celebrate The Big Bang Science Fair success as STEM play triumphs at schools
Coinciding with National Science Week, the show played host to some 200 organisations, many of those from across the toy and children’s brands space, and welcomed around 80,000 visitors from schools from across the UK.
Read More »Re:creation named UK distributor for Jiffpom Cutelife collectables
Following a new agreement with the global toy licensee Brandable, Re:creation has added the Jiffpom Cutelife range to its expanding portfolio.
Read More »Katy Fletcher takes on head of marketing and product dev at Ravensburger UK
Fletcher takes up the role from today, Monday, January 28th. The appointment follows the promotion of Benn Bramwell who was named senior international product manager for children's games last year.
Read More »Re:creation named exclusive UK and ROI distributor for Far Out Toys’ Drone Slayer
“We are investing heavily in the Drone Slayer IP, and the Re:creation team will help drive both exceptional retail presence and marketing initiatives to contribute to the brand’s international success.”
Read More »Re:creation signs with Commonwealth to bring YouTube’s LARVA plush to UK
LARVA currently has almost four million YouTube subscribers and more than 260 episodes. It features a variety of CGI animated characters.
Read More »Re:creation secures UK distribution of Zing’s Glove-A-Bubbles toy line
The range has already seen vast success across the States where it achieved a spot in the top five best-selling toys in a major US retailer last month, hitting sales in its thousands each week.
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