Tag Archives: Rebecca Atkinson

ITV’s How to Spend it Well at Christmas shows that ‘inclusivity in toys is commercially viable’

Doing what he does best, Philip Schofield uncorked that bottle of the nation’s warm, fuzzy feelings and poured us all a large glass of the festive mood last night with the return of ITV’s How to Spend it Well at Christmas; the first episode in the fourth series of the …

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Disability visibility: ToyLikeMe’s Rebecca Atkinson on changing the children’s industry through MixMups

MixMups, the new stop-motion animated pre-school series created by #ToyLikeMe’s own Rebecca Atkinson comes with one mantra: There is always another way. Currently in production under the expertise at Raydar Media and an extended ‘dream team’ comprising some of the kids’ entertainment space’s most influential names, MixMups is the animated …

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#ToyLikeMe lands pre-school series MixMups to give disability better visibility on screen

A new pre-school, stop frame animated TV series that highlights the importance of giving disability better visibility on screen and in children’s entertainment and media is going into production. Called MixMups, the series concept was devised and created by Rebecca Atkinson, founder of the viral #ToyLikeMe campaign that has been …

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