ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Rainbow Designs has introduced some new autumn additions to its popular Adventures of Paddington preschool toy range. Based on the award-winning TV series, The Adventures of Paddington toy range has gone from strength to strength since its launch, and later this year three new playsets will join the line-up: Paddington’s …
Read More »Rainbow Designs bolsters sales team with senior hires
The Home of Classic Characters is strengthening its sales team with the appointment of a new National Accounts Controller as well as a successful internal promotion to Field Sales Team Leader. Rainbow Designs has welcomed Gary Hughes to the team as National Accounts Controller. Gary’s extensive experience in both the …
Read More »The Very Hungry Caterpillar expands master toy range, role-play and party ware collections
The popular preschool property, The Very Hungry Caterpillar is expanding its presence in the toys, role-play, and party space this year thanks to renewed and extended ranges from its master toy partner, Rainbow Designs, as well as product launches from Smiffys, and the Great British Teepee Company. Play teepees, mats, …
Read More »John Adams and 8th Wonder join Paddington toy partner line up for the series’ second season
John Adams, 8th Wonder, and Rainbow Designs have been named among an extensive list of new licensing partners and product launches to support the second series of the popular Paddington TV show. Brand owner, The Copyrights Group has detailed its latest in licensing and product extensions for the hit series, …
Read More »Keel Toys, Rainbow Designs among toy firms readying for Autumn Fair’s in-person return this year
Keel Toys, Rainbow Designs, and Bachmann Europe are among the toy firms already preparing for the return of Hyve Group’s Autumn Fair this year, an event that the organiser believes will mark the return of in-person trade shows for the group this year. Taking place in its usual venue at …
Read More »Rainbow Designs unveils new We’re Going on a Bear Hunt toys in Walker Books partnership
Rainbow Designs is encouraging children to undertake their own Bear Hunt adventures this year as it launches its new We’re Going on a Bear Hunt collection of soft and wooden toys to the market. Based on Walker Books’ classic storybook of the same title, the toys take inspiration from the …
Read More »Rainbow Designs to host virtual showcase of new Paddington, Peter Rabbit, Spirit and Bear Hunt collections
The New Year marks a major milestone for Rainbow Designs as the pre-school and plush toy specialist celebrates half a century with a virtual showcase to launch its 2021 product line-up and collections for the nursery, toy, and gift sectors. Retailers will have to opportunity to engage on one-to-one virtual …
Read More »Rainbow Designs unveils innovative new pre-school toy line for The Adventures of Paddington
Rainbow Designs has lifted the lid on its new range of pre-school toys based on the new The Adventures of Paddington TV series. The innovative toy range has been developed by Phat Mojo and distributed in the UK by Rainbow Designs. The new collection has been designed to engage a …
Read More »Rainbow Designs strengthens its sales force with new Midlands regional sales manager
Rainbow Designs is further strengthening its sales team with the appointment of a new regional sales manager for the Midlands, in the form of Nicola Dale. As well as managing the Midlands region, Dale will manage a number of key accounts within her role. She brings with her five years’ …
Read More »Rainbow Designs teams with Penguin Ventures to launch Signature Peter Rabbit collection this spring
Rainbow Designs is to launch a range of Forever heirloom toys this spring, led by a new Signature Peter Rabbit collection that has been created in collaboration with Penguin Ventures. The keepsake collection features two of the most traditional literary characters in Peter Rabbit and Flopsy Bunny, and has been …
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