Tag Archives: Rai YoYo

Rainbow names Giochi Preziosi master toy partner for Pinocchio and Friends

Italian content powerhouse Rainbow and Italy’s historic leading toy company Giochi Preziosi have signed a partnership for the master toy line inspired by Iginio Straffi’s latest animated hit Pinocchio and Friends, already airing daily on Rai Yoyo. Giochi Preziosi will initially distribute the line in Italy with a roll-out strategy …

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‘Bluey’ toys to launch in Italy and Greece following series’ debut on Rai Yoyo and ERT

Produced by Ludo Studio and co-commissioned by BBC Studios and ABC Children’s, the much-loved global-hit animation Bluey will make its free-to-air debut on 27 December in Italy on Rai Yoyo, the public broadcast service’s preschool channel. The series will also air on ERT in Greece. BBC Studios will also launch a new …

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‘The Adventures of Paddington’ scores a host of Italian licensing deals

The Adventures of Paddington has secured its first Italian deals since launching on kids’ TV channel Rai YoYo earlier this year, helping Paddington firmly establish his presence in the Italian market. The deals were secured through The Copyrights Group’s agent in Italy, Rai Com, the wholly owned commercial subsidiary of …

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