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The explosion of online retail sites, coupled with toy shortages, during the Covid pandemic led many consumers to unknowingly purchase counterfeit goods – toys that are not simply sub-standard, but in many cases, pose a threat to children’s safety. Here, Rachel Jones, CEO and founder of SnapDragon Monitoring, a company …
Read More »“Horrifying” stat that counterfeit goods value will hit $2.8tn by 2022 “highlights risk to small brands as well as large”
The International Trademark Association issued a review yesterday highlighting that rising IP theft and pirating will see the value increase from the $1.3 trillion in 2013 to nearly $3 trillion in the next four years.
Read More »SnapDragon empowers brands to wage war against counterfeiters with new Swoop platform launch
Swoop is an automated brand monitoring platform for brand owners across all industries, including toys. It is the first of its kind to be made publicly available.
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