Tag Archives: product development

PlayMonster expands Hasbro partnership to bring Playskool brand to new generation

PlayMonster has expanded on its partnership with Hasbro in a new deal for its Playskool brand, that will see PlayMonster grow its preschool category in 2022 and beyond. The two companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within …

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LEGO introduces multiplayer mode to LEGO Super Mario and LEGO Luigi range

The LEGO Group is bringing an all-new multiplayer mode to its LEGO Super Mario universe, enabling kids and fans to connect LEGO Mario and LEGO Luigi figures for heightened social play. The new development for the franchise will now see children able to connect their LEGO Mario and LEGO Luigi …

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SoapBox Labs unveils new voice tech to enhance child’s play and interaction with smart toys

A team behind the development of safe and secure voice technology for children, SoapBox Labs, has unveiled new features to its tech that give kids a ‘more natural and frictionless’ way to interact with their games, apps, and smart toys using their voices. Until now, features such as Voice Activity …

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Toy Shop UK opens its 14th annual Independent Toy Awards for entries

Toy Shop UK is hosting its 14th annual Independent Toy Awards this year as the online platform opens its 2021 awards programme for entries from now until August 12th. Suppliers are being urged to send in their hero product entries across any of the 30 categories in this year’s event. …

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VTech launches green electronic learning products as it aims to replace fossil-based plastics by 2030

VTech has detailed its plans to launch a variety of green electronic learning products for 2021, marking an important step in the pre-school and electronics toy specialist’s commitment to sustainability. The firm aims to replace its fossil-based plastics with sustainable alternatives by 2030. VTech’s eco-friendly products include three new vehicles …

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The Good Toy Guide launches its own e-commerce platform ahead of Christmas

The Good Toy Guide, founded by Dr Amanda Gummer and known for its trusted product reviews, has expanded its business to offer a one-stop-shop for users, in preparation for the busy festive season. The comprehensive resource now includes a streamlined checkout option for busy parents and shoppers, shipping toys directly …

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