Tag Archives: Preschool Toys

VTech announces new Bluey toys in latest expansion of preschool line

VTech has announced new products as part of its licensing partnership with BBC Studios for Bluey. VTech will expand its preschool offerings with a debut collection that will include Bluey’s Book of Games, Ring Ring Phone and Bluey and Bingo Wackadoo Watches. The new Bluey products will be available at retail …

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Amy Wildman promoted to Sales and Marketing Director for Halilit

Halilit have announced that Amy Wildman has been promoted to the position of Sales and Marketing Director with immediate effect. Amy joined the company in 2015 as National Account Manager and has made a massive contribution to company growth, says Judith Stark, Managing Director. “Amy is a huge asset to …

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Halilit heads into 2022 with a brand-new look

Preschool specialist Halilit has unveiled a refreshed design and colour palette for its logo, to coordinate with the development of a trade ordering website. Having retained its ‘For Happy, Lively, Little People’ strapline, the company has refreshed its palette and look to reflect its target market, with the colour choices …

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Golden Bear, 8th Wonder, and MV Sports expand Acamar Film’s Bing licensing success

The popular kids’ property and pre-school series, Bing is continuing to expand its UK licensing programme, building on the success the IP has seen across the toys and wider consumer product space to date. Last year, demand for Bing products enjoyed an 11 per cent year on year increase, while …

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Preschool market is stronghold amid economic strife, says Le Toy Van

Le Toy Van is enjoying a flying start to the year in the stronghold preschool market that ‘has not yet been impacted’ by any kind of economic situation. Speaking to ToyNews, the preschool specialist has reported on items from its 2019 portfolio selling out, even before entering the country,’ and …

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