Tag Archives: Premier League

More fixtures announced for Smoby’s top-flight football campaign

The Simba Smoby Toys football advertising campaign for the Smoby brand is reaping awards with goals galore creating huge awareness for the brand. Now at its halfway point, the firm has released its next slate of fixtures where key product images and the Smoby brand logo will circulate the pitch …

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Smoby extends its family football advertising campaign with key FA Cup games 

Simba Smoby Toys UK is further extending its major football advertising campaign for the Smoby brand by adding two FA Cup draws to the schedule. The move means the awareness drive now starts even earlier, on Tuesday 1 March.  From March through to May, fans at six Premier League games …

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Simba details marketing plans for Smoby, including Premier League ad deal

Simba Smoby Toys UK has confirmed its first-half marketing calendar, which aims to further convert the past two years’ awareness drive for Smoby into brand loyalty and enhanced retail sales. “It’s been a tremendous two years for Smoby,” says Mayur Pattni, Head of Marketing. “Smoby was +63% in the playground …

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The Premier League and Panini announce further multi-year extension

The Premier League and Panini have announced a further multi-year extension to the Premier League collectables license granted to Panini in 2019. Domestically, sales of Premier League Adrenalyn trading cards have doubled this year, confirming Adrenalyn as the market-leading brand for trading cards in the UK. Panini has also established …

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Panini UK and Ireland ‘takes product up a notch” with Premier League Official Sticker Collection 2021

Panini UK and Ireland has cited the ‘incredible reaction’ from fans and consumers to the launch of its first Premier League sticker collection last season as the basis of the inspiration to “take this year’s product up a notch” as it delivers the Panini Premier League Official Sticker Collection 2021 …

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Hasbro’s NERF strikes social media campaign with Premier League’s Arsenal and Chelsea

Hasbro has secured a ‘media first’ collaboration between NERF and the Premier League football clubs, Arsenal and Chelsea in a new campaign to support the launch of its NERF Ultra One Blaster. The short-term content partnership has been devised, brokered and executed by MediaCom’s specialist Sports and Entertainment division and …

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Panini launches its updated Premier League Adrenalyn XL 2020/21 collection

Panini has launched the much-anticipated update to its Premier League Adrenalyn XL 2020/21 trading card collection, with a new slate ready to hit retailers across the UK and Republic of Ireland from Thursday, November 19th. The launch will feature all of the big 2020/21 season’s layer transfers. Premier League Adrenalyn …

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Panini launches re-branded Official Premier League Adrenalyn XL Trading Card collection

The trading card and collectable stickers specialist, Panini has launched a completely re-branded and refreshed Adrenalyn XL trading card collection featuring all of the Premier League’s top talent. The new-look Official Premier League Adrenalyn XL Trading Card range follows the recent success of Panini’s first Premier League sticker collection, Football …

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