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Kid-safe contextual advertising platform Precise TV and Giraffe Insights, a leading kids, youth and family research agency, have released a study revealing YouTube commercials drive better purchase behaviour than other mediums such as TV VOD (video on demand), broadcast TV and social media. In a survey of 2,000 families, including kids between …
Read More »YouTube is driving higher toy purchases than broadcast TV, new Giraffe Insights study reveals
Children have better recollection of adverts they have seen on YouTube than on broadcast TV, with higher purchase numbers being driven by online advertising, a new study from Precise TV and Giraffe Insights has revealed. The children, youth, and family research agency has found that twice as many children (70 …
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