Tag Archives: Pre-School

Pride over profit: How Wow! Stuff is leading the exciting new wave of toy innovators (and revolutionising sustainable toys)

Separated by the miles between us, yet sitting face to face Zoom-style with the Wow! Stuff CEO Richard North, sustainability within the toy industry has become the major topic of conversation.  The toy and gadget entrepreneur is deep into another one of his mantras; having us picture him on his …

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Fisher-Price throws open the doors to its virtual museum celebrating 90 years of the pre-school brand

Mattel’s baby and infant pre-school brand, Fisher-Price, is throwing open the virtual doors of its new Fisher-Price Toy Museum, a digital experience showcasing the brand’s 90 years history in creating some of the world’s most iconic products. The specially curated showcase has been dubbed ‘the ultimate trip down memory lane’ …

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Thomas & Friends boasts 2D animated look as Mattel greenlights new seasons of pre-school hit

Mattel has given the green light to a series of 104 new 11 minute episodes and two hour-long specials for the Thomas & Friends television series over two new seasons. The latest update for the popular children’s series follows news released last week that a Thomas & Friends feature length …

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Mattel to develop Thomas and Friends live-action and animation hybrid feature film

Mattel has partnered with the production company 2Dux² to develop a new feature film based on Thomas and Friends, the international toy maker has revealed this week. Coinciding with the 75th anniversary of the global franchise this year, the announcement has arrived amid this year’s Festival of Licensing. Under the …

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Moose Toys and Ravensburger to lead UK retail charge for BBC Studio’s pre-school hit Bluey

BBC Studio’s popular pre-school animated series, Bluey is making its mark on the UK consumer products space with a new raft of licensees spanning toys, apparel, bedding and accessories as the series makes its arrival on Disney+ this year. Bluey has already been met with a ‘phenomenal response’ in Australia …

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E-commerce platform Kooomo enters nursery and toy market with Kaliedy

The global e-commerce platform, Kooomo is diving into the nursery and toy market with the launch of Kaliedy, a new online retail space developed for parents and families in Ireland looking for baby essentials, nursery items, toys, and books. Not only does Kaliedy boast to be build upon over 95 …

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Hasbro’s VP of consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Harrogate International Nursery Fair confirms leading names will return for 2021 show

Nursery industry leaders have backed the 2021 Harrogate International Nursery Fair by confirming their return to the annual event as it makes preparations for its come-back physical event in March 2021. Among the names to be lining the halls of the show from March 28th to 30th next year, are …

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World view: Chinese pre-school IP GoGoBus becomes top selling toy line at Toys R Us South Korea

The Chinese animation studio and children’s entertainment business, Winsing is building a portfolio of success in the Asian markets, particularly South Korea, where its hit pre-school property GoGoBus has been listed among the best-selling licensed toys at Toys R Us. GoGoBus is an animated kids’ series based on social and …

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SmartMax launches latest expansion to its best-selling My First range

The award-winning pre-school magnetic construction sets brand, SmartMax, is expanding its My First collection with the launch of three new sets this summer. Joining the ever-growing line-up this season is the My First Vehicles, Animals, and Sounds & Senses, each designed for kids aged one to five. The launch marks …

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