Tag Archives: Pre-School

Pre-school IP CoComelon ramps up games, toys, and arts & crafts activity with Crayola, RMS International, and more

The hit pre-school digital series CoComelon is increasing its activity across the toys, games, and art & crafts sectors, having landed a raft of new licensing partnerships, including an agreement for colouring and activity books from Crayola. This line will be expanded upon through a further partnership with Alligator Products …

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Wow! Stuff ramps up pre-school toys portfolio with Moonbug’s CoComelon

The British toy innovation company, Wow! Stuff is continuing its move into the pre-school category having signed a multi-territory licensing agreement with Moonbug Entertainment for its popular 3D animated series, CoComelon. Launching in 2021, Wow! Stuff will unveil a new range of products based on the kids’ show, with prices …

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CoComelon passes 100 million YouTube subscribers, 100 billion views and sees ‘sell-out success’ of Jazwares toy line

Moonbug Entertainment has hit several record-breaking milestones for its wildly popular CoComelon brand having surpassed 100 million subscribers on YouTube and clocked nearly 100 billion views on the social media platform. According to Forbes, CoComelon has also just broken records on Netflix where it pre-school series debuted on June 1 …

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Acamar Films eyes further digital and international growth for Bing with new chief content officer

Acamar Films, the independent studio behind the International Emmy Award-winning pre-school series Bing, has appointed Jodie Morris to the newly created role of chief content and audiences officer with immediate effect. Morris joined Acamar two years ago and has been instrumental in leading the organisation’s successful development and implementation of …

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Plug-in Media eyes toy partners as its pre-school hit Tee and Mo returns to CBeebies

Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A Tee and Mo Mini Musical. The animated property’s tenth musical special to launch on the …

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Fisher-Price to launch extensive toy line for upcoming pre-school series Gus – The Itsy Bitsy Knight

Mattel has entered into a multi-year global licensing agreement with PGS Entertainment to launch a full line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight. Under the agreement, Mattel and its Fisher-Price brand will develop new figures, play-sets, plush, vehicles and more. …

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Play-Doh encourages adults to embrace messy play with Colour of the Year launch

Play-Doh has released a tongue-in-cheek documentary to celebrate its inaugural Colour of the Year – “Nemesis Grey”. The three-minute film is hosted by Rylan Clark-Neal and features a pre-school panel of colour experts talking about their journey to identify the Play-Doh Colour of the Year 2021. Clark-Neal quickly discovers that …

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Dad’s Choice Awards 2020 reveals its winners and Highly Commended and Commended

The Dad’s Choice Awards has revealed its winners and highly commended and commended companies for its 2020 awards programme, one that laid witness to ‘more entries than ever before’. With the clock now ticking down to Christmas Day, the Dad’s Choice Awards aim to offer inspiration to parents unsure of …

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Hasbro brings Peppa Pig audio stories to Amazon Prime, Apple Music, Spotify and more

Hasbro has revealed its plans to release a series of new Peppa Pig audio stories across multiple digital streaming platforms around the world, including on Amazon Prime, Apple Music, and Spotify from today (Monday, November 23rd) onwards, with plans for more to come. Marking a new first for Peppa Pig, …

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The Early Learning Centre brand launches into baby and children’s wear and accessories

The Early Learning Centre brand is expanding into baby, children’s wear and accessories, thanks to a new licensing partnership with the clothing specialist, Poetic Brands. The partnership has been brokered by the Early Learning Centre’s licensing agency, Riverside Brands. The new ELC collection will incorporate baby and children’s wear products, …

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