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Tag Archives: Pre-School

Keeping pre-school lit: Catching up with Halilit’s Judith Stark

Notoriously competitive and increasingly cramped, even at the best of times the pre-school space has not been one for the faint of heart. Throw into the mix the matter that 2019 has seen shelf space diminish once again with the collapse of Mothercare’s UK operations, and a high street finding …

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Spielwarenmesse plugs into baby and infant market as sector hits €7.2bn in Germany alone

Spielwarenmesse will be tapping into a rapidly expanding and vastly diversifying baby and infant market for its 2020 toy fair, welcoming visitors to discover the latest innovations in the market at its Nuremberg show next year. It’s part of a move to better plug into the growing market, and follows …

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Numberblocks and Alphablocks build base in toy space with Hasbro UK Play-Doh partnership

The popular pre-school properties Numberblocks and Alphablocks are continuing to build a solid base in the children’s toys space thanks to new signings with Hasbro and Doodle Education. Both series – which are currently enjoying strong viewing ratings on CBeebies – have secured a new partnership with Hasbro UK for a Play-Doh …

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Hip-hop culture brand Mass Appeal is on a mission to diversify the kids’ toy space

The US media and entertainment company Mass Appeal is looking to play a role in diversifying the toy box and evolving the state of play of the current pre-school space, turning its attention to developing toys with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made …

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