ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …
Read More »As video game IP rises in the toy space, BLE details first gaming activation partners
