ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Posh Paws International has extended its long-standing partnership with Universal Brand Development to continue producing its licensed plush products as the studio rolls out new film and TV content across its blockbuster animated franchises. Leading the charge will be the launch of a range of soft toys based on the …
Read More »Posh Paws: “2021 is lining up to be our biggest yet” thanks to portfolio of heavyweight licenses
The plush toy specialist, Posh Paws International, is preparing for what looks to be its ‘biggest year yet,’ as it readies for 2021 with a raft of new releases and licensed launches based on some of the biggest children’s entertainment franchises of the past decade. With a portfolio brimming with …
Read More »Posh Paws named new plush partner for Sesame Street
The plush specialist, Posh Paws and its parent company Whitehouse Leisure, has been named the new plush partner for the iconic and globally popular Sesame Street brand in a deal that will cover the EMEA region. Under the partnership, Whitehouse Leisure will also be developing plush ranges for amusement channels. …
Read More »Posh Paws introduces modern new look in 2019 rebranding
"The design not only brings a dynamic personality to the brand but also reflects the core values of Posh Paws."
Read More »Posh Paws International welcomes new sales director
Sally Fielding boasts vast experience in the sales sector, having held positions in the gifting and housewares industry, including time at Hallmark.
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