Tag Archives: pokemon

Opinion | Making augmented a reality: How AR is empowering future generations of play

With brands like Pokémon and LEGO paving the way for toy manufacturers (big and small) to bring augmented reality into their products, and as the technology continues to blend hands-on play with endless digital universes, it’s small wonder why the AR toy trend has caught the imagination of so many. …

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Showcase 2021: Asmodee UK prepares for a year of Dobble, Pokémon, Family Games and more

Contact: 01420 593 593 Web: www.asmodee.co.uk The year for Pokémon, Dobble, and Family Games Though in-person trade shows may be off the table this winter, Asmodee will still be offering a sneak peek at their most exciting products for 2021 at the third instalment of AsmoFair, its pioneering virtual trade …

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Asmodee earmarks ‘massive year for Pokémon Trading Card Game’ as it readies 25th anniversary Shining Fates expansion

Asmodee UK has cited 2021 to be a ‘massive year for the Pokémon Trading Card Game’ which is gearing up top release the Shining Fates expansion, its first major product release in the year as the brand celebrates its milestone 25th anniversary this year. Despite the challenges of the pandemic, …

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Pokémon celebrates 25 years with toy partner collabs, card game extensions, and a music programme led by Katy Perry

The Pokémon Company International is celebrating its milestone 25th anniversary with a wide-ranging raft of new partnerships, product roll-outs, and activations that includes special anniversary merchandise from licensees such as Jazwares, Mattel, Funko, and The Wand Company. New product from its portfolio of global partners will coincide with landmark partnerships …

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Funko to kick off the New Year with all-virtual Funko Fair event

The pop culture specialist, Funko, is kicking off the New Year with the launch of its first Funko Fair, a two-week long virtual event that aims to introduce fans and partners to new products expected to hit retail later this year. Funko has already confirmed a line-up of licensing partners …

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Smyths Toys releases its Top Ten Toys for Christmas 2020 with Star Wars, Super Mario and WWE on the bill

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …

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Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign

The new Smyths Toys winter catalogue is landing in stores across the UK from today, boasting 300 pages of product showcasing and inspiration for this Christmas shopping season. To launch the catalogue, the toy retail giant has partnered with Mattel to produce a new video campaign, landing on Kids TV …

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Funko Europe to launch Pokemon Pop! vinyls for the first time in the company’s history

The global purveyors of pop culture, Funko has detailed what it bills a ‘monumental partnership’ for the first time in the history of the company’s European division, partnering with the Pokemon Company International to launch a Pokemon collection of Pop! Vinyl figures to the region from this October. Pokémon, the …

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Pokémon a Go: How The Pokémon Company kept a global audience active through lockdown

When Covid-19 struck with full force back in March this year, the implications of the measures taken to battle the global pandemic could have spelled disaster for The Pokémon Company International and its network of initiatives and fan events that relied very much on the freedom of public spaces and …

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Pokemon launches its first board game: Pokemon Trading Card Game Battle Academy

The Pokemon Company International has released the first board game adaptation of its best-selling Pokémon Trading Card Game – the Pokémon Trading Card Game Battle Academy – at participating mass and hobby retailers around the world. Designed for Trainers of all types, including parents and children who may be new …

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