ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
PMI Ltd has announced it has signed a global toy, plush and stationery licensing agreement with Skydance Animation for Spellbound, Apple Original Films and Skydance Animation’s upcoming animated feature film, in a deal brokered by IMG. Directed by Vicky Jenson (Shrek) and written by Lauren Hynek & Elizabeth Martin (Mulan) …
Read More »PMI to launch Brawl Stars toy line in summer 2022
Gaming-sector toy manufacturer and distributor PMI is to release a multi-territory toy line based on the hit gaming IP Brawl Stars, which will include collectibles, action figures, plush, stampers and more. The deal was agreed with Helsinki-based Supercell, makers of the Brawl Stars brand, and LINE FRIENDS, a global consumer …
Read More »PMI signs global roll-out agreement with PikyKwiky for hit card game series Matchify
PMI is continuing its expansion into the games category, having signed a new global agreement for Matchify and its range of card-based family games developed by the UK games publisher PikyKwiky. In a new deal brokered by Big Picture Licensing, PMI has secured the global rights to develop new games …
Read More »PMI to launch Fortnite stationary collectables in new Epic Games deal
The new Fortnite-branded collection will feature a category leading range of figural stationary items and additional complimentary products.
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