ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
“Match Attax is an incredibly important brand to us and we are looking forward to working with Playtime on the new season launch, brining the trading card collection and game to an even wider audience of young football fans.”
Read More »Award win for Playtime PR and Magic Box toys’ SuperZing launch campaign
The campaign, which launched Magic Box Toys’ new collectable range SuperZings: Rivals of Kaboom, resulted in sales of more than half a million units in the first month.
Read More »STAX embarks on UK PR campaign with Playtime as new launches are detailed
Handling both consumer and trade media relations, influencer outreach programmes and experiential management, Playtime PR will realise a six-month activation period for the firm.
Read More »Asmodee UK strengthens PR and marketing with new hire and Playtime PR appointment
The board gaming giant has hired the specialist toys and games PR agency to handle consumer PR and media relations on an on-going basis. The team will work closely with Annie Taljaard, Asmodee UK’s new PR and marketing assistant.
Read More »Accentuate eyes company growth with Playtime PR appointment
Sibling inventors Graeme and Fiona Fraser-Bell will be launching their new game FReNeTiC later this year.
Read More »Rollplay launches UK business with industry veteran Kingsley Li at the helm
The firm has cemented its commitment to the market with the appointment of Playtime PR who will now oversee all UK trade and consumer PR activity on an ongoing basis.
Read More »Playtime PR expands client horizons with new US agency alliance
“This is a really exciting next step for Playtime. Our intention is to build a network of agency alliances in various territories to strengthen our offering."
Read More »Board Game Club reveals fourth birthday party and London Games Festival Fringe event
Board Game Club is celebrating its four-year milestone with an evening of gaming on March 21st.
Read More »Tactic Games heralds big 2018 growth plans with Playtime PR appointment
Tasked with handling all trade and consumer PR and media relations for the company and its range of toys and games, Playtime will place emphasis on multiple new product launches and revamps slated for 2018.
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