IMC Toys has seen its first TikTok campaign developed to raise awareness of its new VIP Pets range go viral, smashing all of the projected targets set out ahead of its launch earlier this month. The campaign delivered ten times the estimated views, amassing over 5.7 million. In addition, the …
Read More »Bandai launches Yolkies to Gen Z through successful TikTok campaign with Fanbytes
A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …
Read More »Moose Toys taps Playtime PR as its first fully retained UK agency
Following previously successful project work across a number of key brands, Moose Toys has confirmed the appointment of Playtime PR as its first fully retained agency in the UK. Since 2016, the specialist toys and games PR agency worked on projects with the UK team before it became Moose Toys in late 2018. Playtime has been responsible for the Scruff-a-Luvs campaign since the …
Read More »Playtime PR nets industry awards for Rory’s Story Cubes campaign with Michael Rosen
A campaign devised and delivered by toy PR specialists, Playtime PR, for Asmodee UK’s Rory’s Story Cubes brand has been recognised with a number of accolades from the PR industry. The campaign, built around National Storytelling Week, focused on the struggle some parents have when trying to conjure up stories from scratch …
Read More »Romcom board game Fog of Love taps Playtime PR for pre-Christmas push
The board game was designed by Jacob Jaskov with the aim of delivering a title he could play with his wife that didn’t focus on winning or losing, but on telling fun, memorable stories.
Read More »Topps taps Playtime PR for 2018/19 new season launch of Match Attax
“Match Attax is an incredibly important brand to us and we are looking forward to working with Playtime on the new season launch, brining the trading card collection and game to an even wider audience of young football fans.”
Read More »Award win for Playtime PR and Magic Box toys’ SuperZing launch campaign
The campaign, which launched Magic Box Toys’ new collectable range SuperZings: Rivals of Kaboom, resulted in sales of more than half a million units in the first month.
Read More »STAX embarks on UK PR campaign with Playtime as new launches are detailed
Handling both consumer and trade media relations, influencer outreach programmes and experiential management, Playtime PR will realise a six-month activation period for the firm.
Read More »Asmodee UK strengthens PR and marketing with new hire and Playtime PR appointment
The board gaming giant has hired the specialist toys and games PR agency to handle consumer PR and media relations on an on-going basis. The team will work closely with Annie Taljaard, Asmodee UK’s new PR and marketing assistant.
Read More »Accentuate eyes company growth with Playtime PR appointment
Sibling inventors Graeme and Fiona Fraser-Bell will be launching their new game FReNeTiC later this year.
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