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Playtime PR – the award-winning PR agency for playful brands in the UK – has expanded its global alliance of partner agencies, rebranding this collective as The Play Group. Teaming up with other expert agencies around the world, this new evolution of Playtime PR’s global network – which was first …
Read More »Gibsons teams with board gaming experts to launch first party game, Out of Order
The creative might of Mojo Nation’s design experts, Billy Langsworthy and Deej Johnson, alongside the encyclopedic board game knowledge of Playtime PR’s Lesley Singleton has been met by the independent jigsaw puzzle and board game company, Gibsons, for the launch of the firm’s first ever party game. The result of …
Read More »PlayMonster plans to become top ten UK games manufacturer with Playtime PR
PlayMonster has laid out its ambitions to ‘become one of the top ten games manufacturers in the UK’ through investment in its marketing approach and the appointment of Playtime PR. With a growing portfolio of games for all audiences, PlayMonster Games has enlisted the specialist toys and games agency to …
Read More »Playtime PR joins UK industry support of London play charity The Toy Project
The London toy and play charity The Toy Project has welcomed support from the UK toy industry specialists, including the PR and communications expert, Playtime PR who has added its name to the growing list of sponsors of the organisation’s brick and mortar workshop and therapy space, The Play Room. …
Read More »Toynamics taps Playtime PR amid UK marketing plans to hit ‘biggest year of growth to date’
In its latest positioning for its ‘biggest year of growth to date,’ Toynamics UK and Ireland has tapped the award-winning communications agency, Playtime PR to strengthen its domestic marketing efforts. The move follows the appointment of Emma Damerell as the company’s head of marketing only last month, with whom Playtime …
Read More »IMC Toys goes TikTok famous as VIP Pets campaign ‘smashes projected targets’ to hit 5.7 million views
IMC Toys has seen its first TikTok campaign developed to raise awareness of its new VIP Pets range go viral, smashing all of the projected targets set out ahead of its launch earlier this month. The campaign delivered ten times the estimated views, amassing over 5.7 million. In addition, the …
Read More »Bandai launches Yolkies to Gen Z through successful TikTok campaign with Fanbytes
A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …
Read More »Moose Toys taps Playtime PR as its first fully retained UK agency
Following previously successful project work across a number of key brands, Moose Toys has confirmed the appointment of Playtime PR as its first fully retained agency in the UK. Since 2016, the specialist toys and games PR agency worked on projects with the UK team before it became Moose Toys in late 2018. Playtime has been responsible for the Scruff-a-Luvs campaign since the …
Read More »Playtime PR nets industry awards for Rory’s Story Cubes campaign with Michael Rosen
A campaign devised and delivered by toy PR specialists, Playtime PR, for Asmodee UK’s Rory’s Story Cubes brand has been recognised with a number of accolades from the PR industry. The campaign, built around National Storytelling Week, focused on the struggle some parents have when trying to conjure up stories from scratch …
Read More »Romcom board game Fog of Love taps Playtime PR for pre-Christmas push
The board game was designed by Jacob Jaskov with the aim of delivering a title he could play with his wife that didn’t focus on winning or losing, but on telling fun, memorable stories.
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