Tag Archives: Playtime PR

The board game was designed by Jacob Jaskov with the aim of delivering a title he could play with his wife that didn’t focus on winning or losing, but on telling fun, memorable stories.

“Match Attax is an incredibly important brand to us and we are looking forward to working with Playtime on the new season launch, brining the trading card collection and game to an even wider audience of young football fans.”

The campaign, which launched Magic Box Toys’ new collectable range SuperZings: Rivals of Kaboom, resulted in sales of more than half a million units in the first month.

Handling both consumer and trade media relations, influencer outreach programmes and experiential management, Playtime PR will realise a six-month activation period for the firm.

The board gaming giant has hired the specialist toys and games PR agency to handle consumer PR and media relations on an on-going basis. The team will work closely with Annie Taljaard, Asmodee UK’s new PR and marketing assistant.

Sibling inventors Graeme and Fiona Fraser-Bell will be launching their new game FReNeTiC later this year.

The firm has cemented its commitment to the market with the appointment of Playtime PR who will now oversee all UK trade and consumer PR activity on an ongoing basis.

“This is a really exciting next step for Playtime. Our intention is to build a network of agency alliances in various territories to strengthen our offering."

Board Game Club is celebrating its four-year milestone with an evening of gaming on March 21st.

Tasked with handling all trade and consumer PR and media relations for the company and its range of toys and games, Playtime will place emphasis on multiple new product launches and revamps slated for 2018.