Tag Archives: Playtime PR

IMC Toys has seen its first TikTok campaign developed to raise awareness of its new VIP Pets range go viral, smashing all of the projected targets set out ahead of its launch earlier this month. The campaign delivered ten times the estimated views, amassing over 5.7 million. In addition, the …

A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …

Following previously successful project work across a number of key brands, Moose Toys has confirmed the appointment of Playtime PR as its first fully retained agency in the UK. Since 2016, the specialist toys and games PR agency worked on projects with the UK team before it became Moose Toys in late 2018. Playtime has been responsible for the Scruff-a-Luvs campaign since the …

A campaign devised and delivered by toy PR specialists, Playtime PR, for Asmodee UK’s Rory’s Story Cubes brand has been recognised with a number of accolades from the PR industry. The campaign, built around National Storytelling Week, focused on the struggle some parents have when trying to conjure up stories from scratch …

The board game was designed by Jacob Jaskov with the aim of delivering a title he could play with his wife that didn’t focus on winning or losing, but on telling fun, memorable stories.

“Match Attax is an incredibly important brand to us and we are looking forward to working with Playtime on the new season launch, brining the trading card collection and game to an even wider audience of young football fans.”

The campaign, which launched Magic Box Toys’ new collectable range SuperZings: Rivals of Kaboom, resulted in sales of more than half a million units in the first month.

Handling both consumer and trade media relations, influencer outreach programmes and experiential management, Playtime PR will realise a six-month activation period for the firm.

The board gaming giant has hired the specialist toys and games PR agency to handle consumer PR and media relations on an on-going basis. The team will work closely with Annie Taljaard, Asmodee UK’s new PR and marketing assistant.

Sibling inventors Graeme and Fiona Fraser-Bell will be launching their new game FReNeTiC later this year.