Tag Archives: PlayMonster

Playmonster’s Bob Wann among four industry icons to join the Toy Industry Hall of Fame

Playmonster’s CEO, Bob Wann has joined a line-up of esteemed toy industry names – including Jim Pressman, the former president of Pressman Toy Corporation, and the creator of Raggedy Ann and Andy, the late Johnny Gruelle – to be inducted into the Toy Industry Hall of Fame. This year’s list …

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PlayMonster, LEGO, and Crayola among 2021 Licensing International Excellence Awards winners

PlayMonster, LEGO, Crayola, and Hasbro have all been named among the winners of the 2021 Licensing International Excellence Awards at a ceremony held via a virtual gathering during this week’s Licensing Expo Virtual. Big name toy companies featured among the 22 award winners from seven different countries, including China, Finland, …

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PlayMonster expands Hasbro partnership to bring Playskool brand to new generation

PlayMonster has expanded on its partnership with Hasbro in a new deal for its Playskool brand, that will see PlayMonster grow its preschool category in 2022 and beyond. The two companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within …

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From the US | PlayMonster advances its arts and crafts line-up with Spirograph Animator

PlayMonster has extended its partnership with Hasbro to welcome an innovative addition to its Arts and Crafts portfolio this season, with the launch of Spirograph Animator, a new kit that allows creators to spin their art to life using light and motion. Designed to tap into a new generation of …

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PlayMonster brings Disney and Pixar characters to its hit product line-up

The international toy company, PlayMonster has struck a new partnership with Disney to bring a host of popular Disney and Pixar characters to a collection of its successful product lines and categories, including 5 Second Rule, Ring It On, and Colorforms. The deal is the latest to be established by …

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PlayMonster plans to become top ten UK games manufacturer with Playtime PR

PlayMonster has laid out its ambitions to ‘become one of the top ten games manufacturers in the UK’ through investment in its marketing approach and the appointment of Playtime PR. With a growing portfolio of games for all audiences, PlayMonster Games has enlisted the specialist toys and games agency to …

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Hornby, LEGO, Playmobil and Zuru make Licensing International Excellence Awards short list

Hornby Hobbies, LEGO, Playmobil, and Zuru have joined a list of major global toy brands in the running for industry recognition at the 2021 Licensing International Excellence Awards taking place in August. Items such as Hornby’s The Beatles Eurostar Yellow submarine Model Train Set or LEGO’s Andy Warhol LEGO Art …

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PlayMonster ‘scales footprint in arts & crafts’ with Ann Williams Group acquisition

The international toy company, PlayMonster has acquired the award-winning craft and activity kits manufacturer, Ann Williams Group in a move that will ‘further scale the company’s footprint’ in the arts and crafts toy sector. Brands now joining the PlayMonster portfolio as part of the deal, include Craft-tastic, Loopdedoo, Craft Crush, …

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Playmonster encourages kids to care for nature with My Fairy Garden summer campaign

Playmonster has launched a major marketing campaign for My Fairy Garden in recognition of the shift in mindset of modern parents now turning to wholesome toys and inspiring modes of play. Under the hashtag #Fairiesfornature, Playmonster is recruiting a team of mini brand ambassadors – or fairies – who will …

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Playmonster names former Mattel exec Hollie Holmes its new global head of licensing

The international toy firm, Playmonster, has appointed a new global head of licensing in the form of Hollie Holmes, an industry expert boasting more than 20 years experience of the consumer products business. In her newly created role, Holmes will oversee the company’s global licensing business with an emphasis on …

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