Tag Archives: PlayMonster

From the US | PlayMonster advances its arts and crafts line-up with Spirograph Animator

PlayMonster has extended its partnership with Hasbro to welcome an innovative addition to its Arts and Crafts portfolio this season, with the launch of Spirograph Animator, a new kit that allows creators to spin their art to life using light and motion. Designed to tap into a new generation of …

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PlayMonster brings Disney and Pixar characters to its hit product line-up

The international toy company, PlayMonster has struck a new partnership with Disney to bring a host of popular Disney and Pixar characters to a collection of its successful product lines and categories, including 5 Second Rule, Ring It On, and Colorforms. The deal is the latest to be established by …

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PlayMonster plans to become top ten UK games manufacturer with Playtime PR

PlayMonster has laid out its ambitions to ‘become one of the top ten games manufacturers in the UK’ through investment in its marketing approach and the appointment of Playtime PR. With a growing portfolio of games for all audiences, PlayMonster Games has enlisted the specialist toys and games agency to …

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Hornby, LEGO, Playmobil and Zuru make Licensing International Excellence Awards short list

Hornby Hobbies, LEGO, Playmobil, and Zuru have joined a list of major global toy brands in the running for industry recognition at the 2021 Licensing International Excellence Awards taking place in August. Items such as Hornby’s The Beatles Eurostar Yellow submarine Model Train Set or LEGO’s Andy Warhol LEGO Art …

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PlayMonster ‘scales footprint in arts & crafts’ with Ann Williams Group acquisition

The international toy company, PlayMonster has acquired the award-winning craft and activity kits manufacturer, Ann Williams Group in a move that will ‘further scale the company’s footprint’ in the arts and crafts toy sector. Brands now joining the PlayMonster portfolio as part of the deal, include Craft-tastic, Loopdedoo, Craft Crush, …

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Playmonster encourages kids to care for nature with My Fairy Garden summer campaign

Playmonster has launched a major marketing campaign for My Fairy Garden in recognition of the shift in mindset of modern parents now turning to wholesome toys and inspiring modes of play. Under the hashtag #Fairiesfornature, Playmonster is recruiting a team of mini brand ambassadors – or fairies – who will …

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Playmonster names former Mattel exec Hollie Holmes its new global head of licensing

The international toy firm, Playmonster, has appointed a new global head of licensing in the form of Hollie Holmes, an industry expert boasting more than 20 years experience of the consumer products business. In her newly created role, Holmes will oversee the company’s global licensing business with an emphasis on …

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PlayMonster grows global presence with Interplay UK rebrand

US toy maker, PlayMonster has put its stamp on its UK enterprise, Interplay, rebranding the outfit as PlayMonster UK some three years after it completed its takeover of the company. The move is part of PlayMonster’s plans to strengthen its global position in the toy industry. PlayMonster UK will remain …

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PlayMonster details product extension plans for Hasbro’s heritage Koosh brand

PlayMonster has secured a new deal with Hasbro to bring its 35 year old toy brand, Koosh, to retail next autumn, as the firm continues its plans to expand its global business. Under the new deal, PlayMonster will ‘amplify the Koosh brand’ to bring the active toy to new audiences …

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PlayMonster taps Wind Sun Sky to develop animated Snap Ships series

The global toy company Playmonster has teamed up with the award-winning entertainment company, Wind Sun Sky to develop a new animated series based on the firm’s recently launched Snap Ships brand. The series will be developed for streaming on YouTube. Season one of the series, Snap Ships: Dawn of Battle …

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