Tag Archives: PlayMonster

PlayMonster grows global presence with Interplay UK rebrand

US toy maker, PlayMonster has put its stamp on its UK enterprise, Interplay, rebranding the outfit as PlayMonster UK some three years after it completed its takeover of the company. The move is part of PlayMonster’s plans to strengthen its global position in the toy industry. PlayMonster UK will remain …

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PlayMonster details product extension plans for Hasbro’s heritage Koosh brand

PlayMonster has secured a new deal with Hasbro to bring its 35 year old toy brand, Koosh, to retail next autumn, as the firm continues its plans to expand its global business. Under the new deal, PlayMonster will ‘amplify the Koosh brand’ to bring the active toy to new audiences …

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PlayMonster taps Wind Sun Sky to develop animated Snap Ships series

The global toy company Playmonster has teamed up with the award-winning entertainment company, Wind Sun Sky to develop a new animated series based on the firm’s recently launched Snap Ships brand. The series will be developed for streaming on YouTube. Season one of the series, Snap Ships: Dawn of Battle …

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PlayMonster appoints Jeff Freeman to VP of global operations at a “very exciting growth period” for the firm

PlayMonster has appointed Jeff Freeman to the role of vice president of global operations effective immediately. The latest move comes hot on the heels of the recent appointment of Tim Kilpin to the position of president at the US toy firm. Freeman is a veteran senior level business management and …

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PlayMonster introduces Snap Ships – “the biggest launch in the company’s history”

PlayMonster has billed it “the biggest launch in the company’s history,” marking the arrival of its new line of building toys for the US market called Snap Ships – a range of collectable and versatile modular building toys that has kids building – and battling – a line-up of spacecrafts. …

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PlayMonster names industry heavyweight Tim Kilpin as its new president

The US toy firm, PlayMonster has appointed the industry heavyweight, Tim Kilpin as its new president with immediate effect. Kilpin is recognised as a leader  within the toy and children’s entertainment industry for over 35 years, for having set brand strategies and creative direction for many of the world’s most …

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PlayMonster secures Spirograph brand in major acquisition of Kahootz Toys

The US toy firm PlayMonster has acquired the assets of the arts and crafts toy company Kahootz Toys, including licensed rights to the iconic Spirograph and Play-Doh. The move has been cited as the latest big step in solidifying PlayMonster’s growth as a multi-category toy and game company. Through the …

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PlayMonster taps industry vet Richard Gill for VP International role among global expansion plans

PlayMonster has welcomed toy industry veteran, Richard Gill to its line-up of specialists, tapping the former co-owner of McGill Assocs for the role of VP International – or Chief Explorer Monster. Gill brings over 30 years of experience to his new role, and will use that to develop and lead …

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