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Market intelligence experts The Insights Family on why expanding their toys’ ecosystems reaps rewards for brands The kids’ entertainment ecosystem continues to become more fragmented than ever. In 2020, the top 10 favourite TV shows amongst 3–5-year-olds made up 84% of the market share. Twelve months on, the top 10 …
Read More »Playmobil commits to retailer support with Crumtons Toy Shop banner campaign
Playmobil has demonstrated further commitment to its 2019 advertising campaign to support retailers, this time with the sponsorship of three large banners displayed outside Crumtons Toy Shop in Bangor. The Northern Irish toy retailer will showcase the banners, each focusing on Playmobil: The Movie, ahead of the title’s cinematic release …
Read More »Playmobil releases first Playmobil: The Movie teaser trailer
The film is just the latest in the recent wave of toy-based franchises to undergo the Hollywood treatment, following the likes of DreamWorks Trolls and the success of The LEGO Movie in 2014.
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