ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
It’s set to be another monster year for Flair GP and Playmates Toys’ MonsterVerse licensed collection, with a host of new characters and lines to launch over the coming months, and an imminent rebrand and packaging refresh to roll out across the range. Popular with both kids and adult collectors …
Read More »Wow! Stuff and Playmates Toys announced as Master Sponsors of The Light Fund English Channel Relay
This summer, on a day between the 30th of June and the 3rd of July when the weather conditions are right, two boats of six swimmers will be racing each other across the English Channel to France in aid of The Light Fund charity. All the participants will be from …
Read More »Playmates Toys reveals first look at Star Trek: Prodigy action figures
Playmates Toys and Paramount Consumer Products have revealed a first look at the action figures from the Paramount+ animated series Star Trek: Prodigy. Star Trek: Prodigy follows a motley crew of young aliens who must figure out how to work together while navigating a greater galaxy, in search for a …
Read More »US singer Billie Eilish launches her own doll line with Playmates Toys
The American singer-songwriter, Billie Eilish, has released a new line of collectable toys and figures inspired by the looks she adopts in her music videos for Bad Guy and All Good Girls Go To Hell. The new range has been developed by Playmates Toys in a licensing partnership forged by …
Read More »Playmates Toys forms alliance with Miraculous: Tales of Ladybug and Cat Noir studio ZAG
Playmates Toys has been called upon to begin development of a line-up of innovative new toy lines for ZAG’s portfolio of popular animated brands, including its hit Miraculous: Tales of Ladybug & Cat Noir. Playmates Toys is recognised as a global marketing company with over 50 years of innovation and …
Read More »Playmates Toys named master toy partner for Zag America’s Power Players
Under the new deal, Playmates Toys will develop a ‘multi-segment toy line’ that will “capture the action and adventure of the series”, as well as “provide kids with imaginative play experiences.”
Read More »Sutikki introduces Kuroba! a new toy-based brand for kids
It will ‘offer its audience a compelling toy experience that blends collectability with customisation and competition,’ read a statement from the company.
Read More »