Tag Archives: Play

Kids Industries’ Gary Pope on the importance of play – yes, even if it’s virtual

“I could tell you that the explosion of gaming in the hearts, minds and wallets of our children is because of technical advancement, because of wonderful narrative and compelling characters, because of the nefarious arts of marketing, or because of the addictive nature of the soon to be banned loot …

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Baby Born and iChild roll out 30th anniversary party activities to 500 UK nurseries

The popular nurture doll brand, Baby Born is celebrating its 30th anniversary through a new partnership with the educational resource experts, iChild, to roll out special birthday parties across 500 UK nurseries. The partnership will see BABY born’s birthday milestone turned into an opportunity for learning and fun with the …

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LEGO and UNICEF partner to bring learning-through-play programmes to disadvantaged families in China

The LEGO Group, the LEGO Foundation, and UNICEF have struck up a new partnership to bring learning-through-play to help early years development in children living in disadvantaged regions of China. The three-year partnership will see around $2.5 million invested in providing resources to family support programmes developed to help caregivers …

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Opinion | Play culture: Conversations around inclusive toys need to be bigger and better

Desriee Asomuyide is the founder and creator of the children’s brand Little Omo, an inclusive and multi cultural preschool brand that aims to encourage conversations around diversity and inclusivity within the toy and play space. Here, she talks us through the importance of turning the volume right up on the …

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The Entertainer offers support to kids and families through Play is Never Cancelled campaign

The Entertainer has unveiled its Play is Never Cancelled campaign, a new programme of home-friendly, social activities to keep children occupied and from feeling isolated as the country plots its slow route out of lockdown this year. Following months of lockdown and a year’s worth of social restrictions, research has …

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Sesame Workshop teams with SKOOG for new immersive play platform

SKOOG, a new media tech company on a mission to offer children new creative and immersive play, has secured a global partnership with Sesame Workshop to launch an interactive platform that merges tactile technology with a content library featuring the popular Sesame Street characters. SKOOG aims to combine multi-sensory play …

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LEGO takes mindful approach to play for 2021 with new LEGO Botanical Collection

The LEGO Group has kicked off the New Year by ramping up its adult fans of LEGO selection with a new range of mindful models aimed at the green-fingered. Looking to bring a sense of calm to 2021, the LEGO Botanical Collection includes the LEGO Flower Bouquet and the LEGO …

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LEGO and IKEA’s long awaited collaboration ‘devises new way for creative play in the home’

The fruits of a collaboration between IKEA and The LEGO Group have finally been unveiled, as the two brands join forces to launch BYGGLEK, a new storage system featuring LEGO studs and a special LEGO brick set. The collection will be sold in IKEA stores and online from October 1st …

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Indie Insight: The Toy Centre talks the current spike in traditional and outdoor toys

The Toy Centre is a family-run online retailer that believes in the power of traditional toys. When lockdown first hit the UK, it was a belief system that paid dividends; a combination of the hot spell that baked the country and the closure of schools across the UK, drove sales …

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