Tag Archives: Play

The Entertainer offers support to kids and families through Play is Never Cancelled campaign

The Entertainer has unveiled its Play is Never Cancelled campaign, a new programme of home-friendly, social activities to keep children occupied and from feeling isolated as the country plots its slow route out of lockdown this year. Following months of lockdown and a year’s worth of social restrictions, research has …

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Sesame Workshop teams with SKOOG for new immersive play platform

SKOOG, a new media tech company on a mission to offer children new creative and immersive play, has secured a global partnership with Sesame Workshop to launch an interactive platform that merges tactile technology with a content library featuring the popular Sesame Street characters. SKOOG aims to combine multi-sensory play …

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LEGO takes mindful approach to play for 2021 with new LEGO Botanical Collection

The LEGO Group has kicked off the New Year by ramping up its adult fans of LEGO selection with a new range of mindful models aimed at the green-fingered. Looking to bring a sense of calm to 2021, the LEGO Botanical Collection includes the LEGO Flower Bouquet and the LEGO …

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LEGO and IKEA’s long awaited collaboration ‘devises new way for creative play in the home’

The fruits of a collaboration between IKEA and The LEGO Group have finally been unveiled, as the two brands join forces to launch BYGGLEK, a new storage system featuring LEGO studs and a special LEGO brick set. The collection will be sold in IKEA stores and online from October 1st …

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Indie Insight: The Toy Centre talks the current spike in traditional and outdoor toys

The Toy Centre is a family-run online retailer that believes in the power of traditional toys. When lockdown first hit the UK, it was a belief system that paid dividends; a combination of the hot spell that baked the country and the closure of schools across the UK, drove sales …

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