ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …
Read More »Jazwares and Kellytoy bring Squishmallows brand extension Squishville to the UK
Jazwares and Kellytoy, a susbsidiary of the global toy company, has launched its Squishmallows brand extension, Squishville to the UK, with presence across major retailers including Argos, Asda, Tesco, The Entertainer, and Smyths. The launch of Squishville arrives following a surge in popularity of the Squishmallows brand that, since its …
Read More »LEGO takes fans into Hundred Acre Wood with latest Ideas project LEGO Winnie the Pooh
The LEGO Group is taking a nostalgic walk through Hundred Acre Wood with the launch of its latest LEGO Ideas project, LEGO Winnie the Pooh, a set based on the original designs from LEGO builder Ben Adler. Taking inspiration from the tales of A.A. Milne’s adventures of Christopher Robin that …
Read More »Playmobil marks 30th anniversary of Playmobil 1.2.3 with extended range and parent-focused messaging
Playmobil is marking the 30th anniversary of its popular younger years segment, Playmobil 1.2.3 with the launch of an extended portfolio of products housed in new packaging that will highlight the three learning stages that each set promotes. A swathe of new launches will be landing on shelves from March …
Read More »Playmobil goes wild with new Adventure Zoo play theme
Playmobil has opened the doors to a new Adventure Zoo, a new play theme that invites children to create their own zoo with a range of exotic animals and numerous expansion sets. Kids can enter the Large City Zoo through the gates, go to pay at the kiosk – and …
Read More »Bandai UK releases the Timber Tots Song amid ‘heavy investment plans’ for the retro ’70s toy line
Following the successful revival of the hit ’70s toy line, Timber Tots, Bandai UK has detailed plans for a round of heavy investment into the retro children’s brand, kicking things off with the release of the Timber Tots Nursery Rhyme. The new song has been created to inspire a new …
Read More »Chefclub Kids bites into toys and play-sets market through Upyaa! partnership
The France-based digital culinary brand, Chefclub has partnered with Upyaa! to launch a new range of toys and games throughout Europe, enabling kids to engage with a collection of creative play-sets and undertake their own journey to becoming little chefs. The new sets will encourage kids to create their own …
Read More »JAKKS Pacific extends its global toy partnership with Nintendo for more Super Mario lines
JAKKS Pacific has extended its global toy partnership with Nintendo of America in a deal that will see the toy maker continue to design, manufacture, market, and sell various Nintendo and Super Mario branded toys worldwide. Over the course of the last year alone, JAKKS has launched a vast portfolio …
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